{"id":401,"date":"2021-03-02T16:06:52","date_gmt":"2021-03-02T16:06:52","guid":{"rendered":"https:\/\/dev.sourcecode.sk\/wsczkb\/?post_type=ht_kb&#038;p=401"},"modified":"2021-09-08T15:33:37","modified_gmt":"2021-09-08T13:33:37","slug":"statistiky-navstevnosti-pres-google-analytics","status":"publish","type":"ht_kb","link":"https:\/\/www.websupport.cz\/podpora\/kb\/statistiky-navstevnosti-pres-google-analytics\/","title":{"rendered":"Statistiky n\u00e1v\u0161t\u011bvnosti p\u0159es Google Analytics"},"content":{"rendered":"\n<p style=\"font-size:18px\">V\u00edte, jak\u00fd v\u00fdkon m\u00e1 v\u00e1\u0161 web? Kolik Va\u0161ich n\u00e1v\u0161t\u011bvn\u00edk\u016f si na Va\u0161em webu n\u011bco st\u00e1hne nebo koup\u00ed? Odpov\u011bdi na tyto ot\u00e1zky V\u00e1m um\u00ed p\u0159in\u00e9st data z Google Analytics.&nbsp;Google Analytics je velmi siln\u00fd nastroj, kter\u00fd se pou\u017e\u00edv\u00e1 pro podrobnou anal\u00fdzu webov\u00fdch str\u00e1nek. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>V p\u0159\u00edpad\u011b e-shop\u016f je to ide\u00e1ln\u00ed n\u00e1stroj na m\u011b\u0159en\u00ed konverz\u00ed, tedy po\u010dtu n\u00e1kup\u016f a hodnot t\u011bchto n\u00e1kup\u016f. Je skv\u011bl\u00e9, \u017ee tento v\u00fdkonn\u00fd nastroj je \u00fapln\u011b zdarma. Pro \u00fasp\u011b\u0161n\u00e9 nastaven\u00ed Google Analytics je pot\u0159ebn\u00e9, abyste m\u011bli zalo\u017een\u00fd Google \u00fa\u010det a m\u011bli p\u0159\u00edstup k soubor\u016fm Va\u0161\u00ed str\u00e1nky, kterou chcete sledovat.<\/p>\n\n\n\n<p>Pro p\u0159\u00edstup ke statistik\u00e1m doporu\u010dujeme za\u010d\u00edt vyu\u017e\u00edvat slu\u017ebu Google Analytics, kter\u00e1 je velmi p\u0159ehledn\u00e1 a poskytuje komplexn\u00ed statistiky provozu a n\u00e1v\u0161t\u011bvnosti Va\u0161eho webov\u00e9ho port\u00e1lu. <\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Zalo\u017een\u00ed \u00fa\u010dtu Google Analytics<\/strong><\/p>\n\n\n\n<p>Do Va\u0161eho prohl\u00ed\u017ee\u010de zadejte adresu <a href=\"http:\/\/www.google.com\/analytics\">http:\/\/www.google.com\/analytics<\/a>. V prav\u00e9m horn\u00edm rohu klikn\u011bte na \u201c<strong>Vytvo\u0159it \u00da\u010det<\/strong>\u201d a vyplnit pot\u0159ebn\u00e9 \u00fadaje<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/support\/app\/uploads\/2019\/01\/Analytics-783x825.jpg\" alt=\"\" class=\"wp-image-3438\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"797\" src=\"https:\/\/www.websupport.cz\/podpora\/app\/uploads\/2021\/09\/google-login.png\" alt=\"\" class=\"wp-image-6539\" srcset=\"https:\/\/www.websupport.cz\/podpora\/app\/uploads\/2021\/09\/google-login.png 654w, https:\/\/www.websupport.cz\/podpora\/app\/uploads\/2021\/09\/google-login-328x400.png 328w, https:\/\/www.websupport.cz\/podpora\/app\/uploads\/2021\/09\/google-login-41x50.png 41w, https:\/\/www.websupport.cz\/podpora\/app\/uploads\/2021\/09\/google-login-49x60.png 49w, https:\/\/www.websupport.cz\/podpora\/app\/uploads\/2021\/09\/google-login-82x100.png 82w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><\/figure>\n\n\n\n<p>Po t\u011bchto kroc\u00edch se dostanete na obrazovku, kde mus\u00edte vyplnit z\u00e1kladn\u00ed \u00fadaje o Va\u0161\u00ed str\u00e1nce. Jde o N\u00e1zev Va\u0161\u00ed str\u00e1nky v Google Analytics a hlavn\u011b URL adresu Va\u0161\u00ed str\u00e1nky (nap\u0159. \u201cmojestranka.cz\u201d). Nezapome\u0148te t\u00e9\u017e nastavit spr\u00e1vn\u00e9 \u010dasov\u00e9 p\u00e1smo. V Google Analytics m\u016f\u017eete sledovat jednotliv\u00e9 informace nejen po dnech, ale i po hodin\u00e1ch. V p\u0159\u00edpad\u011b, \u017ee byste pou\u017eili pacifick\u00fd \u010das, v\u0161echny data budete m\u00edt v grafech posunut\u00e9 o sedm hodin. Spr\u00e1vn\u00e1 hodnota pro \u010cesko je \u201c(GMT+01:00) St\u0159edoeuvropsk\u00fd \u010das \u2013 Praha\u201d. Potvrdit registraci sta\u010d\u00ed tla\u010d\u00edtkem \u201c<strong>Z\u00edskat ID sledov\u00e1n\u00ed<\/strong>\u201d a odsouhlasen\u00edm licen\u010dn\u00edch podm\u00ednek spole\u010dnosti Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong> Instalov\u00e1n\u00ed sledovac\u00edho k\u00f3du<\/strong><\/h3>\n\n\n\n<p>Po z\u00edskan\u00ed identifika\u010dn\u00edho \u0159et\u011bzce budete p\u0159\u00edmo p\u0159esm\u011brov\u00e1ni do administrace Google Analytics. Na prvn\u00ed obrazovce uvid\u00edte java scriptov\u00fd k\u00f3d, kter\u00fd mus\u00edte implementovat na ka\u017edou podstr\u00e1nku Va\u0161eho webu, kterou chcete sledovat. K\u00f3d doporu\u010dujeme nasadit do hlavi\u010dky &lt;head&gt; ka\u017ed\u00e9 str\u00e1nky. V\u011bt\u0161ina CMS nab\u00edz\u00ed p\u0159\u00edmo v nastaven\u00edch n\u00e1stroj, kter\u00fd V\u00e1m umo\u017en\u00ed jednodu\u0161e vlo\u017eit k\u00f3d na Va\u0161e str\u00e1nky. Zkontrolov\u00e1n\u00ed, jestli je sledovac\u00ed k\u00f3d nasazen\u00fd v po\u0159\u00e1dku, je mo\u017en\u00e9 p\u0159es spr\u00e1vce v Google Analytics.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong> Z\u00e1kladn\u00ed statistky z Google Analytics<\/strong><\/h3>\n\n\n\n<p>Po spr\u00e1vn\u00e9m nastaven\u00ed byste mohli po p\u00e1r hodin\u00e1ch vid\u011bt prvn\u00ed data v Google Analytics. Po p\u00e1r dnech by u\u017e obrazovka mohla vypadat podobn\u011b jako na n\u00e1sleduj\u00edc\u00edm obr\u00e1zku. Z\u00e1kladn\u00ed nastaven\u00ed GA V\u00e1m zobraz\u00ed na prvn\u00ed obrazovce po\u010det relac\u00ed (n\u00e1v\u0161t\u011bv) na Va\u0161em webu za posledn\u00ed m\u011bs\u00edc.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/support\/app\/uploads\/2019\/01\/3.1-783x416.png\" alt=\"\" class=\"wp-image-3444\"\/><\/figure>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee chcete zobrazit v\u00edce informac\u00ed ne\u017e jen za posledn\u00ed m\u011bs\u00edc, sta\u010d\u00ed kdy\u017e v prav\u00e9m horn\u00edm rohu kliknete na datum a uprav\u00edte rozsah datum\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/support\/app\/uploads\/2019\/01\/3.2-783x416.png\" alt=\"\" class=\"wp-image-3447\"\/><\/figure>\n\n\n\n<p>Krom\u011b relac\u00ed se na hlavn\u00ed obrazovce dozv\u00edte, kolik jste m\u011bli na str\u00e1nce unik\u00e1tn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f, nebo jak dlouho trvala v pr\u016fm\u011bru n\u00e1v\u0161t\u011bva na Va\u0161em webu. Vlevo naho\u0159e nad grafem si m\u016f\u017eete n\u00e1sledn\u011b vybrat informaci, kterou chcete zobrazit v grafe.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/support\/app\/uploads\/2019\/01\/3.3-783x414.png\" alt=\"\" class=\"wp-image-3450\"\/><\/figure>\n\n\n\n<p>Krom\u011b t\u011bchto \u00fadaj\u016f m\u016f\u017eete v Google Analytics zobrazit i r\u016fzn\u00e9 demografick\u00e9 \u00fadaje jako m\u011bsto, jazyk nebo i opera\u010dn\u00ed syst\u00e9m z kter\u00e9ho m\u00e1te na str\u00e1nce nejv\u00edc n\u00e1v\u0161t\u011bv. Pro podrobn\u011bj\u0161\u00ed informace sta\u010d\u00ed pokud si zvol\u00edte demografick\u00fd \u00fadaj o kter\u00e9m chcete podrobn\u011bj\u0161\u00ed informace a kliknout \u201c<strong>zobrazit \u00fapln\u00fd p\u0159ehled<\/strong>\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/support\/app\/uploads\/2019\/01\/5.1-783x417.png\" alt=\"\" class=\"wp-image-3453\"\/><\/figure>\n\n\n\n<p>V p\u0159\u00edpad\u011b opera\u010dn\u00edch syst\u00e9m\u016f se V\u00e1m zobraz\u00ed jejich p\u0159ehled s podrobn\u00fdmi informacemi. Okrem rozd\u011blen\u00ed n\u00e1v\u0161t\u011bvnosti mezi jednotliv\u00e9 OS v tabulce t\u00e9\u017e najdete procento okam\u017eit\u00fdch odchod\u016f z Va\u0161\u00ed str\u00e1nky podle OS. Procento okam\u017eit\u00fdch odchod\u016f znamen\u00e1, \u017ee u\u017eivatel p\u0159i\u0161el na Va\u0161i str\u00e1nku, v\u016fbec s n\u00ed neinteragoval (nikde nekliknul) a ode\u0161el. Toto \u010d\u00edslo by m\u011blo b\u00fdt co nejlep\u0161\u00ed, av\u0161ak jeho velikost z\u00e1vis\u00ed od typu str\u00e1nky.<\/p>\n\n\n\n<p>V Google Analytics si t\u00e9\u017e um\u00edte zobrazit odkud p\u0159i\u0161li u\u017eivatel\u00e9 na Va\u0161i str\u00e1nku. V prav\u00e9m menu si m\u016f\u017eete zvolit polo\u017eku \u201c<strong>Akvizice<\/strong>\u201d a \u201c<strong>P\u0159ehled<\/strong>\u201d. N\u00e1sledn\u011b v tabulce uvid\u00edte, jestli p\u0159i\u0161li Va\u0161i n\u00e1v\u0161t\u011bvn\u00edci z jin\u00e9 str\u00e1nky, soci\u00e1ln\u00ed s\u00edt\u011b nebo p\u0159\u00edmo t\u00edm, \u017ee zadali URL Va\u0161\u00ed str\u00e1nky do prohl\u00ed\u017ee\u010de.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/support\/app\/uploads\/2019\/01\/5.3-783x418.png\" alt=\"\" class=\"wp-image-3456\"\/><\/figure>\n\n\n\n<p>Google Analytics v\u0161ak nab\u00edz\u00ed mnohem v\u00edc informac\u00ed, kter\u00e9 m\u016f\u017eete sledovat. V dal\u0161\u00edch n\u00e1vodech V\u00e1m uk\u00e1\u017eeme, jak nastavit sledov\u00e1n\u00ed objedn\u00e1vek nebo jin\u00fdch c\u00edl\u016f (nap\u0159. sledov\u00e1n\u00ed po\u010dtu st\u00e1hnut\u00ed ur\u010dit\u00e9ho dokumentu) na Va\u0161\u00ed str\u00e1nce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00edte, jak\u00fd v\u00fdkon m\u00e1 v\u00e1\u0161 web? Kolik Va\u0161ich n\u00e1v\u0161t\u011bvn\u00edk\u016f si na Va\u0161em webu n\u011bco st\u00e1hne nebo koup\u00ed? Odpov\u011bdi na tyto ot\u00e1zky V\u00e1m um\u00ed p\u0159in\u00e9st data z Google Analytics.&nbsp;Google Analytics je velmi siln\u00fd nastroj, kter\u00fd se pou\u017e\u00edv\u00e1 pro podrobnou anal\u00fdzu webov\u00fdch str\u00e1nek. V p\u0159\u00edpad\u011b e-shop\u016f je to ide\u00e1ln\u00ed n\u00e1stroj na m\u011b\u0159en\u00ed&#8230;<\/p>\n","protected":false},"author":3,"template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[15],"ht-kb-tag":[],"class_list":["post-401","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Statistiky n\u00e1v\u0161t\u011bvnosti p\u0159es Google Analytics - Websupport Centrum n\u00e1pov\u011bdy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.cz\/podpora\/kb\/statistiky-navstevnosti-pres-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Statistiky n\u00e1v\u0161t\u011bvnosti p\u0159es Google Analytics - Websupport Centrum n\u00e1pov\u011bdy\" \/>\n<meta property=\"og:description\" content=\"V\u00edte, jak\u00fd v\u00fdkon m\u00e1 v\u00e1\u0161 web? Kolik Va\u0161ich n\u00e1v\u0161t\u011bvn\u00edk\u016f si na Va\u0161em webu n\u011bco st\u00e1hne nebo koup\u00ed? Odpov\u011bdi na tyto ot\u00e1zky V\u00e1m um\u00ed p\u0159in\u00e9st data z Google Analytics.&nbsp;Google Analytics je velmi siln\u00fd nastroj, kter\u00fd se pou\u017e\u00edv\u00e1 pro podrobnou anal\u00fdzu webov\u00fdch str\u00e1nek. V p\u0159\u00edpad\u011b e-shop\u016f je to ide\u00e1ln\u00ed n\u00e1stroj na m\u011b\u0159en\u00ed...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.cz\/podpora\/kb\/statistiky-navstevnosti-pres-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport Centrum n\u00e1pov\u011bdy\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-08T13:33:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/support\/app\/uploads\/2019\/01\/Analytics-783x825.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/podpora\\\/kb\\\/statistiky-navstevnosti-pres-google-analytics\\\/\",\"url\":\"https:\\\/\\\/www.websupport.cz\\\/podpora\\\/kb\\\/statistiky-navstevnosti-pres-google-analytics\\\/\",\"name\":\"Statistiky n\u00e1v\u0161t\u011bvnosti p\u0159es Google Analytics - Websupport Centrum n\u00e1pov\u011bdy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/podpora\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/podpora\\\/kb\\\/statistiky-navstevnosti-pres-google-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/podpora\\\/kb\\\/statistiky-navstevnosti-pres-google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/support\\\/app\\\/uploads\\\/2019\\\/01\\\/Analytics-783x825.jpg\",\"datePublished\":\"2021-03-02T16:06:52+00:00\",\"dateModified\":\"2021-09-08T13:33:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/podpora\\\/kb\\\/statistiky-navstevnosti-pres-google-analytics\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.websupport.cz\\\/podpora\\\/kb\\\/statistiky-navstevnosti-pres-google-analytics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/podpora\\\/kb\\\/statistiky-navstevnosti-pres-google-analytics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/support\\\/app\\\/uploads\\\/2019\\\/01\\\/Analytics-783x825.jpg\",\"contentUrl\":\"https:\\\/\\\/www.websupport.sk\\\/support\\\/app\\\/uploads\\\/2019\\\/01\\\/Analytics-783x825.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/podpora\\\/kb\\\/statistiky-navstevnosti-pres-google-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.websupport.cz\\\/podpora\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Statistiky n\u00e1v\u0161t\u011bvnosti p\u0159es Google Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/podpora\\\/#website\",\"url\":\"https:\\\/\\\/www.websupport.cz\\\/podpora\\\/\",\"name\":\"Websupport Centrum n\u00e1pov\u011bdy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.websupport.cz\\\/podpora\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Statistiky n\u00e1v\u0161t\u011bvnosti p\u0159es Google Analytics - Websupport Centrum n\u00e1pov\u011bdy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.websupport.cz\/podpora\/kb\/statistiky-navstevnosti-pres-google-analytics\/","og_locale":"cs_CZ","og_type":"article","og_title":"Statistiky n\u00e1v\u0161t\u011bvnosti p\u0159es Google Analytics - Websupport Centrum n\u00e1pov\u011bdy","og_description":"V\u00edte, jak\u00fd v\u00fdkon m\u00e1 v\u00e1\u0161 web? 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