{"id":1257,"date":"2021-05-24T09:38:06","date_gmt":"2021-05-24T09:38:06","guid":{"rendered":"https:\/\/dev.sourcecode.sk\/wsczkb\/?post_type=ht_kb&#038;p=1257"},"modified":"2022-09-22T15:23:10","modified_gmt":"2022-09-22T13:23:10","slug":"textove-inzeraty","status":"publish","type":"ht_kb","link":"https:\/\/www.websupport.cz\/podpora\/kb\/textove-inzeraty\/","title":{"rendered":"Textov\u00e9 inzer\u00e1ty"},"content":{"rendered":"\n<p class=\"has-very-light-gray-background-color has-background wp-block-paragraph\" style=\"font-size:18px\">Existuje n\u011bkolik mo\u017enost\u00ed sebezviditeln\u011bn\u00ed. S\u00a0<strong><a href=\"https:\/\/ads.google.com\/intl\/cs_cz\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a><\/strong>\u00a0je na to mo\u017en\u00e9 vyu\u017e\u00edt dva z\u00e1kladn\u00ed n\u00e1stroje:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reklama ve vyhled\u00e1van\u00ed<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161a reklama se zobraz\u00ed v \u010d\u00e1sti&nbsp;Sponzorovan\u00e9 odkazy&nbsp;ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na google.cz nebo google.com.&nbsp;Odkazy mus\u00ed b\u00fdt relevantn\u00ed k v\u00fdrazu, kter\u00fd u\u017eivatel zadal do vyhled\u00e1va\u010de. V\u00fdrazy jsou v tomto p\u0159\u00edpad\u011b \u201ekl\u00ed\u010dov\u00e1 slova&#8220; , kter\u00e1 si zvolili inzerenti podle zam\u011b\u0159en\u00ed sv\u00e9ho podnik\u00e1n\u00ed. Inzer\u00e1ty maj\u00ed textovou formu a mohou se zobrazovat na dvou pozic\u00edch:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>nad p\u0159irozen\u00fdmi v\u00fdsledky (vyzna\u010den\u00e9 \u017elutou barvou)<\/li><li>vedle v samostatn\u00e9m sloupci<br><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Za reklamu ve vyhled\u00e1van\u00ed plat\u00edte pouze tehdy, pokud na v\u00e1\u0161 inzer\u00e1t n\u011bkdo klikne. Pokud m\u00e1te kreditn\u00ed syst\u00e9m, st\u00e1hne se v\u00e1m pat\u0159i\u010dn\u00fd po\u010det kredit\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.websupport.sk\/support\/app\/uploads\/2018\/12\/Reklama_vo_vyhladavani.png\" alt=\"\" class=\"wp-image-1209\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;Kontextov\u00e1 reklama<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161e reklama souvis\u00ed s obsahem (kontextem) webu, kde se zobrazuje (nap\u0159. reklama na turistick\u00e9 boty na webu o hor\u00e1ch a cestovan\u00ed) a oslovuje potenci\u00e1ln\u00edho z\u00e1kazn\u00edka p\u0159i jeho surfovan\u00ed internetem. Inzer\u00e1t m\u016f\u017ee m\u00edt textovou nebo grafickou (baner) podobu. Cena se odv\u00edj\u00ed od zvolen\u00e9ho syst\u00e9mu placen\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>plat\u00edte za po\u010det kliknut\u00ed (PPC \u2013 pay per click)<\/li><li>plat\u00edte za po\u010det zobrazen\u00ed inzer\u00e1tu (n\u00e1sobky 1000 &#8211; nap\u0159. 5000, 80 000; PPT \u2013 pay per thousand &#8211; platba za tis\u00edc zobrazen\u00ed)<br>&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Na internetu se nach\u00e1z\u00ed obrovsk\u00e9 mno\u017estv\u00ed web\u016f. Pomoc\u00ed slu\u017eby Google AdWords m\u016f\u017eete vyzkou\u0161et partnersk\u00e9 weby v tzv.&nbsp;<a href=\"http:\/\/www.google.com\/ads\/displaynetwork\/\">reklamn\u00ed s\u00edti Google<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existuje n\u011bkolik mo\u017enost\u00ed sebezviditeln\u011bn\u00ed. S\u00a0Google AdWords\u00a0je na to mo\u017en\u00e9 vyu\u017e\u00edt dva z\u00e1kladn\u00ed n\u00e1stroje: Reklama ve vyhled\u00e1van\u00ed Va\u0161a reklama se zobraz\u00ed v \u010d\u00e1sti&nbsp;Sponzorovan\u00e9 odkazy&nbsp;ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na google.cz nebo google.com.&nbsp;Odkazy mus\u00ed b\u00fdt relevantn\u00ed k v\u00fdrazu, kter\u00fd u\u017eivatel zadal do vyhled\u00e1va\u010de. V\u00fdrazy jsou v tomto p\u0159\u00edpad\u011b \u201ekl\u00ed\u010dov\u00e1 slova&#8220; , kter\u00e1 si zvolili&#8230;<\/p>\n","protected":false},"author":3,"template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[54],"ht-kb-tag":[],"class_list":["post-1257","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-bonusy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Textov\u00e9 inzer\u00e1ty - Websupport Centrum n\u00e1pov\u011bdy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.cz\/podpora\/kb\/textove-inzeraty\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Textov\u00e9 inzer\u00e1ty - Websupport Centrum n\u00e1pov\u011bdy\" \/>\n<meta property=\"og:description\" content=\"Existuje n\u011bkolik mo\u017enost\u00ed sebezviditeln\u011bn\u00ed. 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