{"id":5166,"date":"2024-07-15T15:05:30","date_gmt":"2024-07-15T13:05:30","guid":{"rendered":"https:\/\/www.websupport.cz\/blog\/?p=5166"},"modified":"2025-03-11T21:18:30","modified_gmt":"2025-03-11T20:18:30","slug":"domena-store-pro-e-shopy","status":"publish","type":"post","link":"https:\/\/www.websupport.cz\/blog\/2024\/07\/domena-store-pro-e-shopy\/","title":{"rendered":"Dom\u00e9na .store pro e-shopy. Kdy je to spr\u00e1vn\u00e1 volba?"},"content":{"rendered":"\n<p>Pokud m\u00e1te e-shop a chcete, aby rostl, ur\u010dit\u011b jste u\u017e p\u0159em\u00fd\u0161leli o tom, jakou dom\u00e9novou koncovku pou\u017e\u00edvat. Ned\u00e1vn\u00e1 studie agentury Contrast Digital p\u0159in\u00e1\u0161\u00ed zaj\u00edmav\u00e1 zji\u0161t\u011bn\u00ed o tom, jak m\u016f\u017ee dom\u00e9na .store ovlivnit v\u00e1\u0161 byznys.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co uk\u00e1zala studie<\/h2>\n\n\n\n<p><a href=\"https:\/\/contrast.digital\/blog\/domain-tld-experiment\/\">Studie<\/a> porovn\u00e1vala dva podobn\u00e9 e-shopy, kter\u00e9 se li\u0161ily pouze dom\u00e9novou koncovkou \u2013 jeden m\u011bl dom\u00e9nu .store, druh\u00fd v\u00edce tradi\u010dn\u00ed .com. Po dobu 12 m\u011bs\u00edc\u016f sledovali n\u00e1v\u0161t\u011bvnost, viditelnost ve vyhled\u00e1va\u010d\u00edch a n\u00e1klady na konverzi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kl\u00ed\u010dov\u00e1 zji\u0161t\u011bn\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00e1r\u016fst n\u00e1v\u0161t\u011bvnosti<\/strong>: Obchod s dom\u00e9nou .store zaznamenal o 87 % v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/li>\n\n\n\n<li><strong>Dvojn\u00e1sobn\u00e1 viditelnost ve vyhled\u00e1va\u010d\u00edch<\/strong>: Dom\u00e9na .store zlep\u0161ila SEO v\u00fdsledky.<\/li>\n\n\n\n<li><strong>Sn\u00ed\u017een\u00ed n\u00e1klad\u016f na konverzi<\/strong>: Efektivn\u011bj\u0161\u00ed vyu\u017eit\u00ed marketingov\u00fdch zdroj\u016f o 12 %.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Dom\u00e9na .store v \u010cesku<\/h2>\n\n\n\n<p>V\u00fdsledky studie nepochybn\u011b ovliv\u0148uje i to, \u017ee &#8222;store&#8220; znamen\u00e1 v angli\u010dtin\u011b obchod. Pokud pl\u00e1nujete expanzi do zahrani\u010d\u00ed, dom\u00e9na .store v\u00e1m dod\u00e1 d\u016fv\u011bryhodnost a glob\u00e1ln\u00ed image. Tento typ dom\u00e9ny m\u016f\u017ee \u0159\u00edct z\u00e1kazn\u00edk\u016fm, \u017ee v\u00e1\u0161 obchod je p\u0159ipraven r\u016fst. Pro nov\u00e9 e-shopy, kter\u00e9 se cht\u011bj\u00ed prezentovat jako dynamick\u00e9 a mezin\u00e1rodn\u011b orientovan\u00e9, je dom\u00e9na .store jako stvo\u0159en\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro koho je dom\u00e9na .store vhodn\u00e1? <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nov\u00e9 e-shopy s mezin\u00e1rodn\u00edmi ambicemi<\/strong>: Zv\u00fd\u0161\u00ed viditelnost a n\u00e1v\u0161t\u011bvnost p\u0159i expanzi do zahrani\u010d\u00ed.<\/li>\n\n\n\n<li><strong>Existuj\u00edc\u00ed e-shopy hledaj\u00edc\u00ed o\u017eiven\u00ed<\/strong>: Poskytne modern\u00ed a glob\u00e1ln\u00ed image p\u0159i zm\u011bn\u011b zna\u010dky.<\/li>\n\n\n\n<li><strong>Specializovan\u00e9 obchody: <\/strong>Skv\u011bl\u00e9 pro niche trhy, kde dom\u00e9na jasn\u011b ozna\u010duje, \u017ee jde o obchod.<\/li>\n\n\n\n<li><strong>Pop-up a sez\u00f3nn\u00ed obchody:<\/strong> Pro do\u010dasn\u00e9 a sez\u00f3nn\u00ed obchody, kter\u00e9 se objevuj\u00ed nap\u0159\u00edklad na V\u00e1noce nebo b\u011bhem letn\u00edch v\u00fdprodej\u016f, poskytuje dom\u00e9na .store flexibilitu a okam\u017eitou identifikaci jako prodejn\u00ed m\u00edsto. To m\u016f\u017ee p\u0159il\u00e1kat z\u00e1kazn\u00edky rychleji ne\u017e tradi\u010dn\u00ed dom\u00e9ny.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p>V\u00fdb\u011br dom\u00e9ny je strategick\u00e9 rozhodnut\u00ed, kter\u00e9 m\u016f\u017ee ovlivnit v\u00e1\u0161 \u00fasp\u011bch na trhu. Dom\u00e9nov\u00e1 koncovka .store m\u016f\u017ee b\u00fdt netradi\u010dn\u00edm \u0159e\u0161en\u00edm, ale pro e-shopy s ambic\u00ed expandovat do zahrani\u010d\u00ed a vytvo\u0159it si modern\u00ed glob\u00e1ln\u00ed image je jako stvo\u0159en\u00e1.<\/p>\n\n\n\n<p><strong>Zajist\u011bte si svou dom\u00e9nu .store je\u0161t\u011b dnes a p\u0159ipravte se na r\u016fst!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/www.websupport.cz\/domeny\/\">Registrovat dom\u00e9nu<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pokud m\u00e1te e-shop a chcete, aby rostl, ur\u010dit\u011b jste u\u017e p\u0159em\u00fd\u0161leli o tom, jakou dom\u00e9novou koncovku pou\u017e\u00edvat. Ned\u00e1vn\u00e1 studie agentury Contrast Digital p\u0159in\u00e1\u0161\u00ed zaj\u00edmav\u00e1 zji\u0161t\u011bn\u00ed o tom, jak m\u016f\u017ee dom\u00e9na .store ovlivnit v\u00e1\u0161 byznys. Co uk\u00e1zala studie Studie porovn\u00e1vala dva podobn\u00e9 e-shopy, kter\u00e9 se li\u0161ily pouze dom\u00e9novou koncovkou \u2013 jeden m\u011bl dom\u00e9nu .store, druh\u00fd v\u00edce [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":5172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,233],"tags":[237,28,59],"class_list":["post-5166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-domeny-2","tag-domena","tag-domeny","tag-podnikani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dom\u00e9na .store pro e-shopy. 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