{"id":4883,"date":"2023-08-16T09:44:06","date_gmt":"2023-08-16T07:44:06","guid":{"rendered":"https:\/\/www.websupport.cz\/blog\/?p=4883"},"modified":"2025-03-11T21:18:30","modified_gmt":"2025-03-11T20:18:30","slug":"jak-zvysit-navstevnost-vaseho-webu-vyuzijte-seo-ppc-i-socialni-site","status":"publish","type":"post","link":"https:\/\/www.websupport.cz\/blog\/2023\/08\/jak-zvysit-navstevnost-vaseho-webu-vyuzijte-seo-ppc-i-socialni-site\/","title":{"rendered":"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost va\u0161eho webu? Vyu\u017eijte SEO, PPC i soci\u00e1ln\u00ed s\u00edt\u011b"},"content":{"rendered":"\n<p><em>M\u00e1te web, investujete do n\u011bj, ale st\u00e1le k v\u00e1m nikdo nechod\u00ed? H\u00e1\u010dek m\u016f\u017ee b\u00fdt ve va\u0161em p\u0159\u00edstupu k marketingu. Zvy\u0161ov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti webu, \u010dasto i radik\u00e1ln\u00ed, nen\u00ed a\u017e tak t\u011b\u017ek\u00e9. Jak na to? Poj\u010fme se pod\u00edvat na obl\u00edben\u00e9 jednoduch\u00e9 zp\u016fsoby.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost str\u00e1nky?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Ne\u017e se pust\u00edme do zvy\u0161ov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti webu, je d\u016fle\u017eit\u00e9 v\u011bd\u011bt, jak\u00e1 ta n\u00e1v\u0161t\u011bvnost vlastn\u011b je. Tedy kolik lid\u00ed nav\u0161t\u00edvilo v\u00e1\u0161 web.&nbsp;<\/p>\n\n\n\n<p>Pokud m\u00e1te <a href=\"https:\/\/www.websupport.cz\/webstranka\/\" target=\"_blank\" rel=\"noreferrer noopener\">vlastn\u00ed webstr\u00e1nku u Websupportu<\/a>, zjistit \u010d\u00edsla n\u00e1v\u0161t\u011bvnosti nem\u016f\u017ee b\u00fdt jednodu\u0161\u0161\u00ed. K dispozici m\u00e1te t\u00fddenn\u00ed, m\u011bs\u00ed\u010dn\u00ed i ro\u010dn\u00ed p\u0159ehledy o po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f, po\u010dty relac\u00ed (nav\u0161t\u00edven\u00ed va\u0161eho webu) i po\u010dty zobrazen\u00ed jednotliv\u00fdch podstr\u00e1nek v r\u00e1mci jedn\u00e9 relace n\u00e1v\u0161t\u011bvn\u00edka. <a href=\"https:\/\/www.websupport.cz\/podpora\/kb\/statistiky-navstevnosti\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zapnut\u00ed t\u00e9to funkce<\/a> zvl\u00e1dnete lehce.<\/p>\n\n\n\n<p>Pokud v\u00e1m tato data nesta\u010d\u00ed, na vlastn\u00ed webstr\u00e1nce si m\u016f\u017eete snadno nastavit Google Analytics. Jde o analytick\u00fd n\u00e1stroj zdarma, ke kter\u00e9mu v\u00e1m sta\u010d\u00ed jen registrace na Gmailu. Rozsah \u00fadaj\u016f o aktivit\u011b na va\u0161em webu je velmi \u0161irok\u00fd. Podle t\u011bchto \u00fadaj\u016f si m\u016f\u017eete nastavit obsahov\u00fd marketing tak, aby zohled\u0148oval skute\u010dn\u00fd z\u00e1jem va\u0161ich n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\n\n\n\n<p>Podrobn\u00fd n\u00e1vod na jednoduch\u00e9 propojen\u00ed va\u0161\u00ed webstr\u00e1nky s Google Analytics <a href=\"https:\/\/www.websupport.cz\/podpora\/kb\/statistiky-navstevnosti\/\" target=\"_blank\" rel=\"noreferrer noopener\">najdete na na\u0161em webu<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Content marketing a SEO&nbsp;<\/strong><\/h2>\n\n\n\n<p>Obsahov\u00fd (content) marketing je o tvo\u0159en\u00ed kvalitn\u00edho, u\u017eite\u010dn\u00e9ho a dob\u0159e strukturovan\u00e9ho obsahu. A jeho forma t\u00e9\u017e hraje svou roli. C\u00edlem je dostat n\u00e1v\u0161t\u011bvn\u00edky na v\u00e1\u0161 web a udr\u017eet je tam co nejd\u00e9le. Pot\u0159ebujete je zaujmout natolik, aby se d\u00edky skv\u011bl\u00e9mu obsahu pravideln\u011b vraceli.<\/p>\n\n\n\n<p>Mohou to b\u00fdt:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u010dl\u00e1nky,<\/li><li>n\u00e1vody,<\/li><li>kr\u00e1tk\u00e1 videa,<\/li><li>podcasty,<\/li><li>newsletter,<\/li><li>e-booky,<\/li><li>sout\u011b\u017ee (Kdo by je nem\u011bl r\u00e1d, \u017ee ano?)<\/li><\/ul>\n\n\n\n<p>Zkr\u00e1tka cokoliv, co p\u0159it\u00e1hne pozornost n\u00e1v\u0161t\u011bvn\u00edk\u016f a m\u00e1 pro n\u011b p\u0159idanou hodnotu. To je d\u00edky dne\u0161n\u00edmu nastaven\u00ed vyhled\u00e1va\u010d\u016f o mnoho d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e \u010dl\u00e1nek \u201co ni\u010dem\u201d, ale p\u0159ecpan\u00fd kl\u00ed\u010dov\u00fdmi slovy. Na toto v\u00e1m dnes ji\u017e vyhled\u00e1va\u010de nesko\u010d\u00ed.<\/p>\n\n\n\n<p>Proto tvo\u0159te pro re\u00e1ln\u00e9 lidi. <strong>Vytv\u00e1\u0159ejte<\/strong> takov\u00fd <strong>obsah, jak\u00fd byste si vy sami<\/strong> r\u00e1di <strong>p\u0159e\u010detli<\/strong> nebo se na n\u011bj pod\u00edvali.<\/p>\n\n\n\n<p>1) V prvn\u00edm kroku <strong>poznejte<\/strong> co nejv\u00edce <strong>sv\u00e9 publikum<\/strong>. Zjist\u011bte, co lid\u00e9 hledaj\u00ed, jak\u00e1 kl\u00ed\u010dov\u00e1 slova pou\u017e\u00edvaj\u00ed a v jak\u00fdch souvislostech. Vyu\u017eijte <strong>Google na\u0161ept\u00e1va\u010d<\/strong> <a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">keywordtool.io<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Projd\u011bte si i diskuze<\/strong> na soci\u00e1ln\u00edch s\u00edt\u00edch a port\u00e1lech, kde si lid\u00e9 navz\u00e1jem rad\u00ed. Tam zjist\u00edte, co lidi tr\u00e1p\u00ed a jak\u00fd obsah by na internetu r\u00e1di na\u0161li. A za\u010dn\u011bte ho podle toho vytv\u00e1\u0159et.<\/p>\n\n\n\n<p>2) Za druh\u00e9, v\u00e1\u0161<strong> obsah<\/strong> by m\u011bl b\u00fdt:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>poutav\u00fd a u\u017eite\u010dn\u00fd<\/strong>,&nbsp;<\/li><li><strong>lehce vst\u0159ebateln\u00fd<\/strong> a&nbsp;<\/li><li>m\u011bl by <strong>d\u00e1t<\/strong> p\u0159esn\u011b<strong> tu odpov\u011b\u010f<\/strong>, kterou n\u00e1v\u0161t\u011bvn\u00edk o\u010dek\u00e1v\u00e1.<br><br>Pokud toti\u017e n\u00e1v\u0161t\u011bvn\u00edk hled\u00e1 <em>tipy jak rychle zhubnout<\/em>, tak si klikne na \u010dl\u00e1nek, kter\u00fd tento nadpis pou\u017eil. Pokud \u010dl\u00e1nek hovo\u0159\u00ed o drah\u00e9m p\u0159\u00edpravku na 6 m\u011bs\u00edc\u016f a p\u0159itom mus\u00edte cvi\u010dit tak, jak kdybyste \u017e\u00e1dn\u00fd p\u0159\u00edpravek nebrali, n\u00e1v\u0161t\u011bvn\u00edk ani \u010dl\u00e1nek nedo\u010dte. A  velmi pravd\u011bpodobn\u011b u\u017e se na v\u00e1\u0161 web nikdy nevr\u00e1t\u00ed. &nbsp;<\/li><\/ul>\n\n\n\n<p>3) A do t\u0159etice, pokud m\u00e1te skv\u011bl\u00fd obsah, <strong>nemus\u00edte se omezit jen na jeden form\u00e1t<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Bu\u010fte kreativn\u00ed. Pokud m\u00e1te super n\u00e1pad na n\u00e1poj na spalov\u00e1n\u00ed tuk\u016f, napi\u0161te o n\u011bm blog. Ten stejn\u00fd recept nahrajte jako video a vytvo\u0159te i foto recept. Nahrajte o n\u011bm podcast s expertem na v\u00fd\u017eivu. Tento p\u0159\u00edstup jednozna\u010dn\u011b zn\u00e1sob\u00ed po\u010det lid\u00ed, kter\u00e9 zaujmete.<\/p>\n\n\n\n<p>A co d\u00e1le?<\/p>\n\n\n\n<p>Skv\u011bl\u00fd obsah se mus\u00ed n\u00e1v\u0161t\u011bvn\u00edkovi <strong>na<\/strong> jeho <strong>dotaz i zobrazit<\/strong>. Na to byste m\u011bli myslet u\u017e p\u0159i jeho tvorb\u011b. Jak?<\/p>\n\n\n\n<p><strong>SEO<\/strong> (<em>search engine optimization<\/em>) p\u0159edstavuje <strong>p\u0159izp\u016fsoben\u00ed <\/strong>va\u0161eho <strong>obsahu<\/strong> tak, <strong>aby ho vyhled\u00e1va\u010de zobrazovali mezi prvn\u00edmi<\/strong> v\u00fdsledky pro konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e1 slova. Je to zp\u016fsob, jak d\u00e1t vyhled\u00e1va\u010d\u016fm v\u011bd\u011bt, \u017ee existujete, a \u017ee v\u00e1s mohou zobrazit lidem, kte\u0159\u00ed v\u00e1\u0161 obsah hledaj\u00ed.<\/p>\n\n\n\n<p><strong>Kl\u00ed\u010dov\u00e1 slova<\/strong> v\u0161ak <strong>pou\u017e\u00edvejte opatrn\u011b<\/strong>. D\u016fle\u017eit\u00e9 je, \u017ee SEO nen\u00ed n\u011bco, co se d\u00e1 \u201czapnout\u201d a jste m\u00e1vnut\u00edm kouzeln\u00e9ho proutku ve vyhled\u00e1va\u010di na prvn\u00edm m\u00edst\u011b. Pokud se m\u00e1 v\u00e1\u0161 web zobrazovat mezi prvn\u00edmi v\u00fdsledky dlouhodob\u011b, jde sp\u00ed\u0161 o b\u011bh na del\u0161\u00ed tra\u0165. Pokud do n\u011bj investujete sv\u016fj \u010das a n\u00e1mahu, v\u00fdsledek bude st\u00e1t za to.<\/p>\n\n\n\n<p>TIP 1: <strong>Pokud se v\u011bnujete lok\u00e1ln\u00edmu podnik\u00e1n\u00ed<\/strong>, pracujte s t\u00edm i ve sv\u00e9m SEO nastaven\u00ed. Nap\u0159\u00edklad pokud prod\u00e1v\u00e1te vybaven\u00ed pro akvaristiku, vyu\u017eijte ve va\u0161em obsahu kl\u00ed\u010dov\u00e1 slova \u201cakvaristika Pardubice\u201d.<\/p>\n\n\n\n<p>TIP 2: Doporu\u010dujeme vytvo\u0159it si profil i v <strong>Google My Business<\/strong>. T\u00edm v\u00e1\u0161 lok\u00e1ln\u00ed podnikatelsk\u00fd projekt podpo\u0159\u00edte a dostanete ho bl\u00ed\u017ee k va\u0161im potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Soci\u00e1ln\u00ed s\u00edt\u011b<\/strong><\/h2>\n\n\n\n<p>\u010clov\u011bk je tvor spole\u010densk\u00fd a pot\u0159ebuje se socializovat. Dnes na to vyu\u017e\u00edvaj\u00ed i soci\u00e1ln\u00ed s\u00edt\u011b. Tam m\u016f\u017eete tak\u00e9 oslovit dal\u0161\u00ed n\u00e1v\u0161t\u011bvn\u00edky va\u0161eho webu.<\/p>\n\n\n\n<p>Podle c\u00edlov\u00e9 skupiny va\u0161eho webu si<strong> vyberte vhodnou soci\u00e1ln\u00ed s\u00ed\u0165<\/strong>. Pokud c\u00edl\u00edte na profesion\u00e1ly, ide\u00e1ln\u00ed je LinkedIn. Pokud je v\u00e1\u0161 obsah zam\u011b\u0159en\u00fd na fotky a videa, zkuste Instagram.<\/p>\n\n\n\n<p><strong>Vytvo\u0159te si <\/strong>vlastn\u00ed <strong>fan page<\/strong> a <strong>p\u0159\u00edsp\u00edvejte<\/strong> sv\u00fdm obsahem i <strong>do<\/strong> r\u016fzn\u00fdch <strong>skupin<\/strong> na soci\u00e1ln\u00ed s\u00edti. Lid\u00e9 jsou v t\u011bchto skupin\u00e1ch pr\u00e1v\u011b proto, proto\u017ee je zaj\u00edm\u00e1 obsah ur\u010dit\u00e9ho zam\u011b\u0159en\u00ed. M\u016f\u017eete si tam vybudovat dobr\u00e9 jm\u00e9no.<\/p>\n\n\n\n<p>Pokud si vyberete vhodnou soci\u00e1ln\u00ed s\u00ed\u0165, <strong>tvo\u0159te obsah speci\u00e1ln\u011b pro danou s\u00ed\u0165<\/strong> podle specifick\u00e9ho zam\u011b\u0159en\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PPC reklama<\/strong><\/h2>\n\n\n\n<p>Dote\u010f to bylo v\u0161echno zdarma. Pokud m\u00e1te skv\u011bl\u00fd obsah a nikdo ho nevid\u00ed, je to hor\u0161\u00ed, ne\u017e kdybyste \u017e\u00e1dn\u00fd nem\u011bli. Proto\u017ee tak do n\u011bj investujete \u010das a pen\u00edze zbyte\u010dn\u011b.<\/p>\n\n\n\n<p>PPC reklama p\u0159edstavuje placenou reklamu na b\u00e1zi pay-per-click, tedy plat\u00edte jen, pokud n\u00e1v\u0161t\u011bvn\u00edka va\u0161e reklama zaujme a klikne na ni. Klik ho m\u016f\u017ee p\u0159esm\u011brovat rovnou na v\u00e1\u0161 web, a\u0165 u\u017e na landing page (\u00favodn\u00ed str\u00e1nku) nebo na n\u011bjakou konkr\u00e9tn\u00ed podstr\u00e1nku.<\/p>\n\n\n\n<p>Zbytek pr\u00e1ce, jak udr\u017eet n\u00e1v\u0161t\u011bvn\u00edka na webu (neboli lead) a prom\u011bnit jej v z\u00e1kazn\u00edka (tedy konverzi), je u\u017e jen na v\u00e1s.<\/p>\n\n\n\n<p>PPC reklama je pro soci\u00e1ln\u00ed s\u00edt\u011b mimo\u0159\u00e1dn\u011b v\u00fdnosn\u00e1 aktivita. Proto\u017ee maj\u00ed velmi <strong>dob\u0159e vyvinut\u00e9 algoritmy<\/strong>, d\u00edky kter\u00fdm se va\u0161e reklama bude zobrazovat pr\u00e1v\u011b t\u011bm u\u017eivatel\u016fm soci\u00e1ln\u00ed s\u00edt\u011b, u kter\u00fdch je <strong>nejv\u011bt\u0161\u00ed pravd\u011bpodobnost z\u00e1jmu<\/strong> o va\u0161i reklamu.<\/p>\n\n\n\n<p>Kouzlo spo\u010d\u00edv\u00e1 v tom, abyste si p\u0159i zad\u00e1v\u00e1n\u00ed reklamy <strong>vybrali<\/strong> co <strong>nejvhodn\u011bj\u0161\u00ed parametry sv\u00e9ho publika<\/strong>. M\u016f\u017eete c\u00edlit na konkr\u00e9tn\u00ed v\u011bkovou skupinu, pohlav\u00ed, lokalizaci, z\u00e1jmy u\u017eivatele, rodinn\u00fd stav a tak d\u00e1le. \u010c\u00edm p\u0159esn\u011bji ji nastav\u00edte, t\u00edm budou prokliky levn\u011bj\u0161\u00ed a efektivn\u011bj\u0161\u00ed. Nebudete platit za lidi, kte\u0159\u00ed kliknou jen ze zv\u011bdavosti, ale z re\u00e1ln\u00e9ho z\u00e1jmu o v\u00e1\u0161 web.<\/p>\n\n\n\n<p>Je to jednoduch\u00e9 a zvl\u00e1dne to i za\u010d\u00e1te\u010dn\u00edk. Pokud si PPC reklamu chcete jen vyzkou\u0161et, <strong>m\u016f\u017eete <\/strong>si <strong>maxim\u00e1ln\u00ed sumu za kliky omezit <\/strong>na p\u00e1r korun. A testovat r\u016fzn\u00e9 p\u0159\u00edsp\u011bvky, dokud se z v\u00e1s nestane profesion\u00e1l.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Je tradi\u010dn\u00ed reklama pas\u00e9?<\/strong><\/h2>\n\n\n\n<p>A nakonec nezapome\u0148me na l\u00e9ty ov\u011b\u0159en\u00e9. Tak\u017ee odpov\u011b\u010f je jednoduch\u00e1 &#8211; nen\u00ed. Zda je pro v\u00e1s tato forma vhodn\u00e1, z\u00e1vis\u00ed na va\u0161em <strong>c\u00edlov\u00e9m publiku<\/strong> a va\u0161eho <strong>rozpo\u010dtu <\/strong>na reklamu.<\/p>\n\n\n\n<p>Pokud chcete oslovit nap\u0159\u00edklad seniory, vsa\u010fte sp\u00ed\u0161e na klasiku ne\u017e na placenou reklamu na soci\u00e1ln\u00edch s\u00edt\u00edch. Star\u00e9 dobr\u00e9 vizitky, plak\u00e1ty nebo let\u00e1ky do schr\u00e1nek nemus\u00ed b\u00fdt k zahozen\u00ed. Nezapome\u0148te v\u017edy uv\u00e9st adresu va\u0161eho webu. Skv\u011bl\u00fdm tipem, jak z\u00edskat srdce va\u0161ich z\u00e1kazn\u00edk\u016f, je p\u0159\u00edm\u00e1 interakce. Proto zkuste porozm\u00fd\u0161let nad workshopem nebo \u00fa\u010dast\u00ed na konferenci, kde p\u0159edstav\u00edte svou \u010dinnost. A jako v\u017edy &#8211; v prezentaci \u010di p\u0159edn\u00e1\u0161ce <strong>v\u017edy uve\u010fte odkaz na v\u00e1\u0161 web<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1te web, investujete do n\u011bj, ale st\u00e1le k v\u00e1m nikdo nechod\u00ed? H\u00e1\u010dek m\u016f\u017ee b\u00fdt ve va\u0161em p\u0159\u00edstupu k marketingu. Zvy\u0161ov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti webu, \u010dasto i radik\u00e1ln\u00ed, nen\u00ed a\u017e tak t\u011b\u017ek\u00e9. Jak na to? Poj\u010fme se pod\u00edvat na obl\u00edben\u00e9 jednoduch\u00e9 zp\u016fsoby. Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost str\u00e1nky?&nbsp; Ne\u017e se pust\u00edme do zvy\u0161ov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti webu, je d\u016fle\u017eit\u00e9 v\u011bd\u011bt, jak\u00e1 ta [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":4886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[410,52],"tags":[59,899,342,41,19],"class_list":["post-4883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uzivatel","category-tipy-a-triky","tag-podnikani","tag-ppc","tag-seo","tag-socialni-site","tag-websupport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost va\u0161eho webu? Vyu\u017eijte SEO, PPC i soci\u00e1ln\u00ed s\u00edt\u011b - Websupport.cz Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.cz\/blog\/2023\/08\/jak-zvysit-navstevnost-vaseho-webu-vyuzijte-seo-ppc-i-socialni-site\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost va\u0161eho webu? Vyu\u017eijte SEO, PPC i soci\u00e1ln\u00ed s\u00edt\u011b - Websupport.cz Blog\" \/>\n<meta property=\"og:description\" content=\"M\u00e1te web, investujete do n\u011bj, ale st\u00e1le k v\u00e1m nikdo nechod\u00ed? H\u00e1\u010dek m\u016f\u017ee b\u00fdt ve va\u0161em p\u0159\u00edstupu k marketingu. 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