{"id":4277,"date":"2021-12-15T14:48:23","date_gmt":"2021-12-15T13:48:23","guid":{"rendered":"https:\/\/www.websupport.cz\/blog\/?p=4277"},"modified":"2025-03-11T21:18:28","modified_gmt":"2025-03-11T20:18:28","slug":"linkbuilding","status":"publish","type":"post","link":"https:\/\/www.websupport.cz\/blog\/2021\/12\/linkbuilding\/","title":{"rendered":"Jak z\u00edskat vyhled\u00e1va\u010de na svou stranu d\u00edky linkbuildingu"},"content":{"rendered":"\n<p><em>Internet je rozmanit\u00e1 d\u017eungle, v n\u00ed\u017e m\u016f\u017eete narazit absolutn\u011b na cokoliv. Abyste v takov\u00e9 divo\u010din\u011b nezabloudili a v\u017edy s p\u0159ehledem dorazili do c\u00edle, m\u00e1te k dispozici vyhled\u00e1va\u010de. Ty funguj\u00ed jako pr\u016fvodci, kte\u0159\u00ed v\u00e1m pomohou naj\u00edt p\u0159esn\u011b to, co zrovna hled\u00e1te. Sta\u010d\u00ed po\u0161eptat kl\u00ed\u010dov\u00e9 slovo\u2026<\/em><\/p>\n\n\n\n<p>Aby v\u00e1m ale pr\u016fvodce rozum\u011bl, nesta\u010d\u00ed mu jen p\u0159edat trefnou indicii, podle kter\u00e9 n\u00e1le\u017eit\u011b spln\u00ed v\u00e1\u0161 po\u017eadavek. O d\u017eungli pot\u0159ebuje m\u00edt dokonal\u00fd p\u0159ehled \u2013 mus\u00ed zn\u00e1t ka\u017ed\u00fd most, kopec i osadu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jak z\u00edskat vyhled\u00e1va\u010de na svou stranu<\/h4>\n\n\n\n<p>Jste-li sou\u010d\u00e1st\u00ed internetov\u00e9 d\u017eungle, sp\u0159\u00edzn\u011bn\u00fd pr\u016fvodce je velkou v\u00fdhodou. Jak na n\u011bj? <strong>Kl\u00ed\u010dov\u00e1 je kvalita<\/strong>. Ani ta nejslad\u0161\u00ed v\u00e1bidla v\u00e1m toti\u017e nejsou nic platn\u00e1, pokud ve sv\u00e9 \u010d\u00e1sti d\u017eungle nem\u00e1te kvalitn\u00ed produkt \u010di slu\u017ebu, ze kter\u00e9 jsou z\u00e1kazn\u00edci doopravdy paf. Opus\u0165me u\u017e ale d\u017eunglovou metaforiku a vydejme se st\u0159emhlav do online sv\u011bta.<\/p>\n\n\n\n<p>Vyhled\u00e1va\u010de cht\u011bj\u00ed m\u00edt jistotu, \u017ee z\u00e1kazn\u00edky po\u0161lou na spr\u00e1vn\u00e9 m\u00edsto. Z\u00e1le\u017e\u00ed jim na tom, aby byli klienti nav\u00fdsost spokojen\u00ed a p\u0159i dal\u0161\u00edm vyhled\u00e1v\u00e1n\u00edm op\u011bt vyu\u017eili jejich slu\u017eby. Proto bedliv\u011b<strong> sleduj\u00ed obsah ka\u017ed\u00e9ho webu<\/strong>. Takt\u00e9\u017e p\u0159ihl\u00ed\u017eej\u00ed k tomu, kdo dal\u0161\u00ed v online prostoru odkazuje na vytvo\u0159en\u00e9 weby. P\u0159i\u010dem\u017e je d\u016fle\u017eit\u00e1 nejen vlastn\u00ed prezentace slu\u017eby \u010di produktu, ale tak\u00e9 doporu\u010den\u00ed jin\u00fdch. A pr\u00e1v\u011b na to se zam\u011b\u0159\u00edme v na\u0161em \u010dl\u00e1nku.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Co je to ten linkbuilding<\/h4>\n\n\n\n<p>Pod v\u00fdrazem linkbuilding se skr\u00fdv\u00e1 <strong>z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f<\/strong> (doporu\u010den\u00ed) na v\u00e1\u0161 web, a to s c\u00edlem zv\u00fd\u0161it jeho hodnotu v o\u010d\u00edch vyhled\u00e1va\u010d\u016f. Jde o SEO techniku, kterou \u0159ad\u00edme mezi off-page faktory (um\u00edst\u011bn\u00ed webu ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed se odv\u00edj\u00ed od venkovn\u00edch faktor\u016f, na n\u011b\u017e nem\u00e1me a\u017e takov\u00fd p\u0159\u00edm\u00fd dosah jako v p\u0159\u00edpad\u011b on-page faktor\u016f*).<\/p>\n\n\n\n<p><em>*<\/em><strong><em>On page faktory<\/em><\/strong><em> \u2013 to, co p\u0159i optimalizaci webu pro vyhled\u00e1va\u010de dok\u00e1\u017eete p\u0159\u00edmo ovlivnit (nap\u0159. nadpis, text v\u010detn\u011b kl\u00ed\u010dov\u00fdch slov, spr\u00e1vn\u00e9 \u010dlen\u011bn\u00ed textu a podnadpis\u016f v \u010dl\u00e1nku, alternativn\u00ed text u popisu obr\u00e1zk\u016f, ale t\u00e9\u017e <\/em><a href=\"https:\/\/www.websupport.cz\/blog\/2021\/06\/jak-si-vybrat-spravnou-domenu\/\"><em>spr\u00e1vn\u00fd n\u00e1zev dom\u00e9ny<\/em><\/a><em>, URL adresa str\u00e1nek a podstr\u00e1nek va\u0161eho webu, rychlost na\u010d\u00edt\u00e1n\u00ed webu, duplicita obsahu, responzivita webu \u010dili jestli se dob\u0159e zobrazuje i na mobilu nebo tabletu\u2026).<\/em><\/p>\n\n\n\n<p>T\u00edm, \u017ee off-page faktory (nap\u0159. linkbuilding, odkazy na soci\u00e1ln\u00edch s\u00edt\u00edch, hostuj\u00edc\u00ed blogy) nedok\u00e1\u017eete tak snadno ovlivnit, maj\u00ed v\u011bt\u0161\u00ed v\u00e1hu p\u0159i ur\u010den\u00ed pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Proto je d\u016fle\u017eit\u00e9 jim v\u011bnovat pozornost.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Linkbuilding \u2013 intern\u00ed vs. extern\u00ed odkazy<\/h4>\n\n\n\n<p><strong>Intern\u00ed odkazy<\/strong> v\u00e1\u0161 web uk\u00e1zkov\u011b skamar\u00e1d\u00ed s vyhled\u00e1va\u010di. Nav\u00edc d\u00edky nim bude webov\u00e1 str\u00e1nka o dost p\u0159ehledn\u011bj\u0161\u00ed a z\u00e1kazn\u00edci rychleji najdou, co pot\u0159ebuj\u00ed.&nbsp;<\/p>\n\n\n\n<p>Intern\u00ed odkazy jsou skv\u011bl\u00e9 k propojen\u00ed \u010dl\u00e1nk\u016f na va\u0161em blogu, p\u0159\u00edpadn\u011b k p\u0159esm\u011brov\u00e1n\u00ed na dal\u0161\u00ed str\u00e1nky na webu. Potom sta\u010d\u00ed v \u010dl\u00e1nku zv\u00fdraznit text a p\u0159es ikonu \u0159et\u00edzku vlo\u017eit URL adresu jin\u00e9ho \u010dl\u00e1nku ( nebo produktov\u00e9 str\u00e1nky na webu), na kter\u00fd chcete odkazovat.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.websupport.cz\/blog\/wp-content\/uploads\/2021\/12\/12.1.-Interni\u0301-odkaz.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/www.websupport.cz\/blog\/wp-content\/uploads\/2021\/12\/12.1.-Interni\u0301-odkaz-1024x558.png\" alt=\"\" class=\"wp-image-4280\" srcset=\"https:\/\/www.websupport.cz\/blog\/app\/uploads\/2021\/12\/12.1.-Interni\u0301-odkaz-1024x558.png 1024w, https:\/\/www.websupport.cz\/blog\/app\/uploads\/2021\/12\/12.1.-Interni\u0301-odkaz-300x164.png 300w, https:\/\/www.websupport.cz\/blog\/app\/uploads\/2021\/12\/12.1.-Interni\u0301-odkaz-768x419.png 768w, https:\/\/www.websupport.cz\/blog\/app\/uploads\/2021\/12\/12.1.-Interni\u0301-odkaz.png 1077w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Intern\u00ed odkazy<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Extern\u00ed odkazy <\/strong>v\u00e1\u0161 web propojuj\u00ed s jin\u00fdmi webov\u00fdmi str\u00e1nkami. Jsou to doporu\u010den\u00ed, d\u00edky nim\u017e v\u00e1s vyhled\u00e1va\u010de mohou um\u00edstit na vy\u0161\u0161\u00ed p\u0159\u00ed\u010dky ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Ale pozor \u2013 linkbuilding nen\u00ed o po\u010dtu web\u016f, kter\u00e9 na v\u00e1s odkazuj\u00ed. Je o tom, <strong>jak\u00e9 weby na v\u00e1s odkazuj\u00ed<\/strong>.<\/p>\n\n\n\n<p>Co ovliv\u0148uje kvalitu zp\u011btn\u00fdch odkaz\u016f<\/p>\n\n\n\n<p>Linkbuilding je dlouhodob\u00fd proces zam\u011b\u0159en\u00fd na kvalitu. Pod\u00edvejte se, co rozhoduje o tom, jestli je zp\u011btn\u00fd odkaz kvalitn\u00ed, nebo nikoliv.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Autorita\/d\u016fv\u011bryhodnost<\/strong> \u2013 odkaz z webu nezn\u00e1m\u00e9ho blogera nem\u00e1 takovou v\u00e1hu jako odkaz z webu ve\u0159ejn\u011b zn\u00e1m\u00e9 zna\u010dky. Je rozd\u00edl, kdy\u017e na v\u00e1\u0161 web odk\u00e1\u017ee \u0161vagrov\u00e1, nebo lektor z <a href=\"https:\/\/www.digitalni-univerzita.cz\/#\/\">Digit\u00e1ln\u00ed univerzity<\/a> (p\u0159i\u010dem\u017e va\u0161e \u0161vagrov\u00e1 m\u016f\u017ee b\u00fdt pochopiteln\u011b stejn\u011b skv\u011bl\u00fd \u010dlov\u011bk jako uzn\u00e1van\u00fd lektor).<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Relevantnost\/tematick\u00e1 p\u0159\u00edbuznost <\/strong>\u2013 jestli m\u00e1te nap\u0159. prodejn\u00ed web s k\u00e1vou, pom\u016f\u017ee v\u00e1m odkaz z webu, kter\u00fd je takt\u00e9\u017e zam\u011b\u0159en\u00fd na k\u00e1vu. Je to n\u011bco podobn\u00e9ho jako pochvala. Je p\u0159ece rozd\u00edl, kdy\u017e v\u00e1m ji vyst\u0159ihne n\u011bkdo, kdo se v dan\u00e9 oblasti v\u016fbec nevyzn\u00e1, nebo naopak ost\u0159\u00edlen\u00fd expert.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Text odkazu<\/strong> \u2013 jde o ukotven\u00fd text, kter\u00fd jste zv\u00fdraznili a prolinkovali s jin\u00fdm webem. Pou\u017e\u00edvejte r\u016fzn\u00e9 tvary kl\u00ed\u010dov\u00fdch slov a odkazujte na r\u016fzn\u00e9 \u010d\u00e1sti webu. Pokud p\u0159i optimalizaci \u010dl\u00e1nk\u016f pou\u017e\u00edv\u00e1te plugin Yoast SEO, v \u010d\u00e1sti Anal\u00fdza SEO najdete doporu\u010den\u00ed na dopln\u011bn\u00ed odchoz\u00edch i vnit\u0159n\u00edch odkaz\u016f.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.websupport.cz\/blog\/wp-content\/uploads\/2021\/12\/12.2.-Odkazy.png\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"106\" src=\"https:\/\/www.websupport.cz\/blog\/wp-content\/uploads\/2021\/12\/12.2.-Odkazy.png\" alt=\"\" class=\"wp-image-4283\" srcset=\"https:\/\/www.websupport.cz\/blog\/app\/uploads\/2021\/12\/12.2.-Odkazy.png 704w, https:\/\/www.websupport.cz\/blog\/app\/uploads\/2021\/12\/12.2.-Odkazy-300x45.png 300w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><\/a><figcaption>Odkazy<\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Um\u00edst\u011bn\u00ed odkaz\u016f na str\u00e1nce<\/strong> \u2013 ka\u017ed\u00fd web m\u00e1 svou strukturu: menu, hlavn\u00ed obsah, bo\u010dn\u00ed panel (sidebar) a pati\u010dku. Odkaz v textu \u010dl\u00e1nku m\u00e1 v\u011bt\u0161\u00ed v\u00e1hu ne\u017e odkaz v pati\u010dce. Ov\u0161em ne ka\u017ed\u00fd n\u00e1v\u0161t\u011bvn\u00edk va\u0161eho blogu do\u010dte \u010dl\u00e1nek a\u017e do konce, proto m\u00e1 odkaz v \u00favodu \u010dl\u00e1nku citeln\u011b v\u011bt\u0161\u00ed v\u00e1hu ne\u017e odkaz v jeho z\u00e1v\u011bru.<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Hromadn\u00e9 pos\u00edl\u00e1n\u00ed odkaz\u016f z um\u011ble vytvo\u0159en\u00fdch web\u016f v\u00e1m moc nepom\u016f\u017ee. Linkbuilding je b\u011bh na dlouhou tra\u0165.<\/em><\/p><\/blockquote>\n\n\n\n<p>Strategie pro z\u00edsk\u00e1n\u00ed kvalitn\u00ed zp\u011btn\u00fdch odkaz\u016f jsou r\u016fzn\u00e9 \u2013 od spolupr\u00e1ce s hostuj\u00edc\u00edmi blogy p\u0159es soci\u00e1ln\u00ed s\u00edt\u011b, hled\u00e1n\u00ed a n\u00e1hradu nefunk\u010dn\u00edch odkaz\u016f na jin\u00fdch webech a\u017e po p\u0159irozen\u00e9 z\u00edsk\u00e1n\u00ed doporu\u010den\u00ed od spokojen\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b linkbuildingu tedy v\u017edy myslete na to, \u017ee <strong>nen\u00ed d\u016fle\u017eit\u00e1 kvantita, n\u00fdbr\u017e kvalita<\/strong>. Hromadn\u00e9 pos\u00edl\u00e1n\u00ed odkaz\u016f z um\u011ble vytvo\u0159en\u00fdch web\u016f v\u00e1m tud\u00ed\u017e moc nepom\u016f\u017ee. Linkbuilding je b\u011bh na dlouhou tra\u0165. Za\u010dn\u011bte s propojov\u00e1n\u00edm vlastn\u00edch \u010dl\u00e1nk\u016f \u010di jednotliv\u00fdch str\u00e1nek na webu. Potom hledejte dal\u0161\u00ed mo\u017enosti, jak a kde zviditelnit vlastn\u00ed webovou str\u00e1nku.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">P\u00e1r u\u017eite\u010dn\u00fdch tip\u016f pro blogery<\/h4>\n\n\n\n<p>M\u00e1te-li vlastn\u00ed blog a v r\u00e1mci spolupr\u00e1ce jste se rozhodli publikovat i na jin\u00e9m blogu, dejte si rozhodn\u011b pozor na <strong>duplicitu textu<\/strong>. Plat\u00ed to hlavn\u011b p\u0159i zve\u0159ejn\u011bn\u00ed stejn\u00e9ho \u010dl\u00e1nku na obou webech sou\u010dasn\u011b. Web, kter\u00fd \u010dl\u00e1nek zve\u0159ejn\u00ed jako druh\u00fd, bude v nev\u00fdhod\u011b, jeliko\u017e vyhled\u00e1va\u010de \u010dl\u00e1nek vyhodnot\u00ed jako kopii. Ale ani prvn\u00ed web nebude \u00fapln\u011b v suchu a linkbuilding tak nez\u00edsk\u00e1 dostate\u010dnou kvalitu.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Tady existuje jednoduch\u00e9 \u0159e\u0161en\u00ed. \u010cl\u00e1nek nejprve zav\u011bste na vlastn\u00ed blog. Na hostuj\u00edc\u00edm blogu napi\u0161te poutav\u00fd perex spole\u010dn\u011b s odkazem na v\u00e1\u0161 web, kde si n\u00e1v\u0161t\u011bvn\u00edk m\u016f\u017ee \u010dl\u00e1nek v klidu do\u010d\u00edst. A je to. Z\u00e1v\u011brem doporu\u010dujeme poslech podcastu o tom, jak sv\u016fj e-shop dostat na prvn\u00ed p\u0159\u00ed\u010dky v Googlu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet je rozmanit\u00e1 d\u017eungle, v n\u00ed\u017e m\u016f\u017eete narazit absolutn\u011b na cokoliv. Abyste v takov\u00e9 divo\u010din\u011b nezabloudili a v\u017edy s p\u0159ehledem dorazili do c\u00edle, m\u00e1te k dispozici vyhled\u00e1va\u010de. Ty funguj\u00ed jako pr\u016fvodci, kte\u0159\u00ed v\u00e1m pomohou naj\u00edt p\u0159esn\u011b to, co zrovna hled\u00e1te. Sta\u010d\u00ed po\u0161eptat kl\u00ed\u010dov\u00e9 slovo\u2026 Aby v\u00e1m ale pr\u016fvodce rozum\u011bl, nesta\u010d\u00ed mu jen p\u0159edat trefnou indicii, [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":4304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[410,52],"tags":[340,719,500,740,8,737,734,713,716,731,728,725,342,722],"class_list":["post-4277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uzivatel","category-tipy-a-triky","tag-blog","tag-content","tag-domena-2","tag-externi-odkazy","tag-hosting","tag-intenri-odkazy","tag-jak-ziskat-odkazy","tag-link-building","tag-linkbuilding","tag-odkazy","tag-offpage","tag-onpage","tag-seo","tag-vyhledavace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak z\u00edskat vyhled\u00e1va\u010de na svou stranu d\u00edky linkbuildingu - Websupport.cz Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.cz\/blog\/2021\/12\/linkbuilding\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak z\u00edskat vyhled\u00e1va\u010de na svou stranu d\u00edky linkbuildingu - Websupport.cz Blog\" \/>\n<meta property=\"og:description\" content=\"Internet je rozmanit\u00e1 d\u017eungle, v n\u00ed\u017e m\u016f\u017eete narazit absolutn\u011b na cokoliv. Abyste v takov\u00e9 divo\u010din\u011b nezabloudili a v\u017edy s p\u0159ehledem dorazili do c\u00edle, m\u00e1te k dispozici vyhled\u00e1va\u010de. Ty funguj\u00ed jako pr\u016fvodci, kte\u0159\u00ed v\u00e1m pomohou naj\u00edt p\u0159esn\u011b to, co zrovna hled\u00e1te. 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