{"id":3674,"date":"2021-06-18T13:56:00","date_gmt":"2021-06-18T11:56:00","guid":{"rendered":"https:\/\/www.websupport.cz\/blog\/?p=3674"},"modified":"2025-03-11T21:18:25","modified_gmt":"2025-03-11T20:18:25","slug":"jak-si-vybrat-spravnou-domenu","status":"publish","type":"post","link":"https:\/\/www.websupport.cz\/blog\/2021\/06\/jak-si-vybrat-spravnou-domenu\/","title":{"rendered":"Jak si vybrat spr\u00e1vnou dom\u00e9nu"},"content":{"rendered":"\n

P\u0159i pohledu na statis\u00edce dom\u00e9n, kter\u00e9 spravujeme ve st\u0159edn\u00ed Evrop\u011b, m\u016f\u017eeme \u010destn\u011b prohl\u00e1sit, \u017ee leckter\u00e9 z nich jsou absolutn\u011b nezapamatovateln\u00e9, moc zkratkovit\u00e9, nebo naopak s\u00e1hodlouh\u00e9 a komplikovan\u00e9.<\/em><\/p>\n\n\n\n

Pochopiteln\u011b, \u017ee ne ka\u017ed\u00e1 dom\u00e9na m\u00e1 z\u00e1konit\u011b ambici st\u00e1t se zapamatovatelnou, proto\u017ee jej\u00ed obsah a \u00fa\u010del nemus\u00ed b\u00fdt ur\u010den \u0161irok\u00e9 ve\u0159ejnosti. Jestli ale chcete budovat svou firemn\u00ed \u010di osobn\u00ed zna\u010dku i na internetu, v\u00fdb\u011br n\u00e1zvu dom\u00e9ny je jedn\u00edm z kl\u00ed\u010dov\u00fdch faktor\u016f. A proto se dokola a dokola sna\u017e\u00edme vysv\u011btlovat, pro\u010d je ten v\u00fdb\u011br tolik d\u016fle\u017eit\u00fd.<\/em>
<\/p>\n\n\n\n

Jak na n\u00e1zev dom\u00e9ny pro v\u00fdjime\u010dn\u00fd projekt <\/h3>\n\n\n\n

Pokud zrovna dum\u00e1te nad n\u00e1zvem sv\u00e9 dom\u00e9ny, doporu\u010d\u00edme v\u00e1m p\u00e1r ov\u011b\u0159en\u00fdch postup\u016f. Dozv\u00edte se, co by m\u011bl n\u00e1zev obsahovat, \u010demu se rad\u0161i vyhnout, jakou koncovku zvolit i kde naj\u00edt voln\u00e9 dom\u00e9ny. D\u00e1me v\u00e1m tak\u00e9 \u0161ikovn\u00e9 tipy a rady, d\u00edky kter\u00fdm va\u0161e dom\u00e9na a pota\u017emo n\u00e1zev webu neskon\u010d\u00ed jako \u0161patn\u00e1 a je\u0161t\u011b k tomu poka\u017een\u00e1 anekdota. Tak se inspirujte a z\u00edsk\u00e1vejte si trefn\u00fdm n\u00e1zvem nov\u00e9 z\u00e1kazn\u00edky.<\/p>\n\n\n\n

1. Zvolte zapamatovatelnou dom\u00e9nu<\/h4>\n\n\n\n

N\u00e1zev webov\u00e9 str\u00e1nky by m\u011bl b\u00fdt jasn\u00fd, srozumiteln\u00fd a v\u00fdsti\u017en\u00fd. D\u00edky tomu si ho z\u00e1kazn\u00edk lehce zapamatuje, tak\u017ee se nikdy omylem neoctne na webu va\u0161\u00ed konkurence. Vymyslete tedy kr\u00e1tk\u00fd a \u00fadern\u00fd n\u00e1zev, a to ide\u00e1ln\u011b v rozsahu 8 a\u017e 10 znak\u016f (a\u010dkoliv jich m\u00e1te k dispozici a\u017e 63). <\/p>\n\n\n\n

N\u00e1zev by m\u011bl j\u00edt snadno vyslovit i napsat. Dom\u00e9na \u201enejzdev\u011btadevades\u00e1teron\u00e1sobiteln\u011bj\u0161\u00ed\u201c (nejdel\u0161\u00ed \u010desk\u00e9 slovo) by mo\u017en\u00e1 leckoho pobavila, ale ps\u00e1t ji do vyhled\u00e1va\u010de u\u017e takov\u00e1 z\u00e1bava nebude. Dok\u00e1\u017eete si t\u0159eba p\u0159edstavit, jak majitel t\u00e9to dom\u00e9ny vysv\u011btluje v r\u00e1diu, kde ho poslucha\u010di najdou? <\/p>\n\n\n\n

2. Myslete na v\u00fdznam dom\u00e9ny pro SEO<\/h4>\n\n\n\n

Kl\u00ed\u010dov\u00e9 slovo je takov\u00e9, kter\u00e9 m\u016f\u017ee klienta nasm\u011brovat pr\u00e1v\u011b na v\u00e1\u0161 web. Chcete si koupit dom\u00e9nu? Ho\u010fte do Googlu \u201edom\u00e9na\u201c a vysko\u010d\u00ed na v\u00e1s seznam str\u00e1nek, na nich\u017e bylo slovo nalezeno. Mimochodem, zrovna ta \u201edom\u00e9na\u201c je kl\u00ed\u010dov\u00fdm slovem odkazuj\u00edc\u00edm nap\u0159. na str\u00e1nku websupport.cz<\/a>.<\/p>\n\n\n\n

A jak je to s kl\u00ed\u010dov\u00fdm slovem p\u0159\u00edmo v n\u00e1zvu webu? P\u0159ed p\u00e1r lety takov\u00e1 finta fungovala v\u00fdborn\u011b. Jen\u017ee \u2013 Google \u010dasem zjistil, \u017ee n\u011bkter\u00e9 webov\u00e9 str\u00e1nky sice kl\u00ed\u010dov\u00e9 slovo v n\u00e1zvu maj\u00ed, ale jejich obsah s n\u00edm v\u016fbec nesouvis\u00ed. Proto u\u017e Google na kl\u00ed\u010dov\u00e1 slova v n\u00e1zvu webu tolik nehled\u00ed.<\/p>\n\n\n\n

Ov\u0161em pokud se postar\u00e1te o relevantn\u00ed obsah, klidn\u011b kl\u00ed\u010dov\u00e9 slovo v dom\u00e9n\u011b pou\u017eijte. To znamen\u00e1, \u017ee dan\u00e9 kl\u00ed\u010dov\u00e9 slovo bude k nalezen\u00ed nejen v n\u00e1zvu dom\u00e9ny, ale i na dal\u0161\u00edch str\u00e1nk\u00e1ch va\u0161eho webu \u2013 i to m\u016f\u017ee zv\u00fd\u0161it jeho n\u00e1v\u0161t\u011bvnost.<\/p>\n\n\n\n

3. Zva\u017ete pou\u017eit\u00ed sv\u00e9ho jm\u00e9na \/ n\u00e1zvu firmy \u010di projektu<\/h4>\n\n\n\n

Jm\u00e9no, n\u00e1zev firmy nebo projektu v dom\u00e9n\u011b je jasnou volbou pro velk\u00e9 spole\u010dnosti se silnou brandovou komunikac\u00ed, p\u0159\u00edpadn\u011b pro ve\u0159ejn\u011b zn\u00e1m\u00e9 osobnosti. Ale co kdy\u017e jste nezn\u00e1m\u00fd handmade tv\u016frce, kter\u00fd se chce v online sv\u011bt\u011b zviditelnit?<\/p>\n\n\n\n

Z\u00e1le\u017e\u00ed na tom, jestli se chyst\u00e1te produkty vyr\u00e1b\u011bt vlastnoru\u010dn\u011b (\u010dasem naraz\u00edte na maxim\u00e1ln\u00ed limit zpracovateln\u00fdch objedn\u00e1vek), nebo chcete t\u00fdm \u0161ikovn\u00fdch lid\u00ed, kter\u00fd v\u00e1m s t\u00edm pom\u016f\u017ee. Ka\u017edop\u00e1dn\u011b, pl\u00e1nujete-li budovat vlastn\u00ed zna\u010dku, pou\u017eit\u00ed va\u0161eho jm\u00e9na v n\u00e1zvu dom\u00e9ny rozhodn\u011b nen\u00ed na \u0161kodu. A v\u016fbec nevad\u00ed, \u017ee o v\u00e1s sv\u011bt zat\u00edm nev\u00ed. Koneckonc\u016f, \u017e\u00e1dn\u00e1 slavn\u00e1 osobnost nebyla slavn\u00e1 odjak\u017eiva.<\/p>\n\n\n\n

\u010cemu se v n\u00e1zvu dom\u00e9ny vyhnout<\/h3>\n\n\n\n

1. Te\u010dky, \u010d\u00e1rky, poml\u010dky a \u010d\u00edsla<\/h4>\n\n\n\n

V n\u00e1zvu dom\u00e9ny rozhodn\u011b vyhr\u00e1v\u00e1 jednoduchost. Interpunkce ( . , ;  : ! ? \u2013 _ \/ \u201e\u201c {} <> [] ), st\u0159\u00edd\u00e1n\u00ed VeLk\u00ddch a mAL\u00fdch p\u00edsmen, \u010d\u00edsla a jin\u00e9 hieroglyfy sice dok\u00e1\u017eou zpest\u0159it dobr\u00fd \u010dl\u00e1nek, ale v dom\u00e9n\u011b jsou nepou\u017eiteln\u00e9.<\/p>\n\n\n\n

2. Portfolio produkt\u016f<\/h4>\n\n\n\n

P\u0159edstavte si, \u017ee jste fotograf, kter\u00fd fot\u00ed v\u00fdhradn\u011b svatby. Po \u010dase se ale rozhodnete, \u017ee prubnete i reality a rodinn\u00e9 portr\u00e9ty. A p\u0159esn\u011b v ten moment v\u00e1m dojde, \u017ee va\u0161e dom\u00e9na \u201esvatebnifotograf.cz\u201c je pon\u011bkud limituj\u00edc\u00ed. Tak\u017ee je fajn se nejd\u0159\u00edve zamyslet nejen nad t\u00edm, z jak\u00fdch produkt\u016f \u010di slu\u017eeb sest\u00e1v\u00e1 va\u0161e portfolio pr\u00e1v\u011b te\u010f, ale i nad t\u00edm, jestli ho t\u0159eba pozd\u011bji nebudete cht\u00edt roz\u0161\u00ed\u0159it.<\/p>\n\n\n\n

3. Lokalita<\/h4>\n\n\n\n

Podobn\u00fd princip jako u portfolia funguje i u lokality. Malujete obrazy, ale moment\u00e1ln\u011b jste na mate\u0159sk\u00e9 dovolen\u00e9? V\u00fdborn\u011b. U\u010dte malovat ostatn\u00ed maminky a zajist\u011bte k tomu i hl\u00edd\u00e1n\u00ed jejich d\u011bt\u00ed. M\u016f\u017eete klidn\u011b naj\u00edt vhodn\u00fd prostor ve sv\u00e9m m\u011bst\u011b (kurzymalovanipha.cz), ale m\u016f\u017eete tak\u00e9 vymyslet koncept kurz\u016f, kter\u00e9 spolu s dal\u0161\u00edmi nad\u0161enci rozjedete po cel\u00e9 \u010cR (kurzymalovani.cz).<\/p>\n\n\n\n

Jakou vybrat dom\u00e9novou koncovku<\/h3>\n\n\n\n

V\u00fdb\u011br dom\u00e9nov\u00e9 koncovky<\/a> (to, co je v n\u00e1zvu dom\u00e9ny za te\u010dkou) z\u00e1vis\u00ed na faktu, kam to chcete s webem dot\u00e1hnout a pro koho je ur\u010den\u00fd. M\u00e1 za c\u00edl oslovit \u010desk\u00e9 (slovensk\u00e9, n\u011bmeck\u00e9, francouzsk\u00e9\u2026) z\u00e1kazn\u00edky? Pak zvolte n\u00e1rodn\u00ed koncovku .cz (.sk, .de, .fr\u2026). Pl\u00e1nujete expandovat za hranice rodn\u00e9 hroudy? Zvolte generickou koncovku, kter\u00e1 je zn\u00e1m\u00e1 ve v\u00edce zem\u00edch (.com, .eu, .org, .net).<\/p>\n\n\n\n

Vyb\u00edrat m\u016f\u017eete tak\u00e9 z kreativn\u00edch koncovek, kter\u00e9 n\u00e1le\u017eit\u011b dotvo\u0159\u00ed charakter samotn\u00e9 dom\u00e9ny (.band, .party, .yoga, .dance, .garden, .voyage). Mezi ty nejobl\u00edben\u011bj\u0161\u00ed pat\u0159\u00ed t\u0159eba .store, .tech, .space a .site.<\/p>\n\n\n\n

Registrace dom\u00e9n aneb Neztr\u00e1cejte \u010das<\/h3>\n\n\n\n

Dom\u00e9nu si zaregistrujte, jakmile si ov\u011b\u0159\u00edte, \u017ee je voln\u00e1. M\u016f\u017eete toti\u017e natrefit na dom\u00e9nov\u00e9ho obchodn\u00edka, kter\u00fd v\u00e1m tu vysn\u011bnou vyfoukne p\u0159ed nosem, a pak v\u00e1m ji bude cht\u00edt \u201est\u0159elit\u201c za vy\u0161\u0161\u00ed cenu. T\u00e1pete, kde naj\u00edt voln\u00e9 dom\u00e9ny a jednodu\u0161e si ov\u011b\u0159it jejich dostupnost? T\u0159eba zrovna u n\u00e1s<\/a>.<\/p>\n\n\n\n

A pozor, dom\u00e9nu i webhosting si kupte najednou a u stejn\u00e9ho poskytovatele. U\u0161et\u0159\u00edte si \u010das, pen\u00edze i p\u0159\u00edpadn\u00e9 komplikace p\u0159i propojov\u00e1n\u00ed dom\u00e9ny s hostingem<\/a>. <\/p>\n\n\n\n

BONUSOV\u00dd TIP:<\/strong> Ka\u017ed\u00fd web m\u00e1 e-mailovou adresu ve tvaru libovoln\u00fd text@n\u00e1zev dom\u00e9ny v\u010detn\u011b koncovky. Libovoln\u00fd text v e-mailov\u00e9 adrese v\u00e1m d\u00e1 prostor zaujmout klienta a odli\u0161it se od konkurence. Pokud v\u00e1m to tedy n\u00e1zev dom\u00e9ny dovol\u00ed, bu\u010fte kreativn\u00ed. Ov\u0161em ne za ka\u017edou cenu. Leckdy se toti\u017e n\u00e1hrada za \u010dasto pou\u017e\u00edvan\u00e1 slova (nap\u0159. podpora, info\u2026) nemus\u00ed vyplatit.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

P\u0159i pohledu na statis\u00edce dom\u00e9n, kter\u00e9 spravujeme ve st\u0159edn\u00ed Evrop\u011b, m\u016f\u017eeme \u010destn\u011b prohl\u00e1sit, \u017ee leckter\u00e9 z nich jsou absolutn\u011b nezapamatovateln\u00e9, moc zkratkovit\u00e9, nebo naopak s\u00e1hodlouh\u00e9 a komplikovan\u00e9. Pochopiteln\u011b, \u017ee ne ka\u017ed\u00e1 dom\u00e9na m\u00e1 z\u00e1konit\u011b ambici st\u00e1t se zapamatovatelnou, proto\u017ee jej\u00ed obsah a \u00fa\u010del nemus\u00ed b\u00fdt ur\u010den \u0161irok\u00e9 ve\u0159ejnosti. Jestli ale chcete budovat svou firemn\u00ed \u010di […]<\/p>\n","protected":false},"author":53,"featured_media":3864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[233,410],"tags":[398,386,392,342,395],"class_list":["post-3674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domeny-2","category-uzivatel","tag-domenova-koncovka","tag-kde-najit-volne-domeny","tag-registrace-domen","tag-seo","tag-vyznam-domeny"],"yoast_head":"\nJak si vybrat spr\u00e1vnou dom\u00e9nu - Websupport.cz Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.cz\/blog\/2021\/06\/jak-si-vybrat-spravnou-domenu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak si vybrat spr\u00e1vnou dom\u00e9nu - Websupport.cz Blog\" \/>\n<meta property=\"og:description\" content=\"P\u0159i pohledu na statis\u00edce dom\u00e9n, kter\u00e9 spravujeme ve st\u0159edn\u00ed Evrop\u011b, m\u016f\u017eeme \u010destn\u011b prohl\u00e1sit, \u017ee leckter\u00e9 z nich jsou absolutn\u011b nezapamatovateln\u00e9, moc zkratkovit\u00e9, nebo naopak s\u00e1hodlouh\u00e9 a komplikovan\u00e9. Pochopiteln\u011b, \u017ee ne ka\u017ed\u00e1 dom\u00e9na m\u00e1 z\u00e1konit\u011b ambici st\u00e1t se zapamatovatelnou, proto\u017ee jej\u00ed obsah a \u00fa\u010del nemus\u00ed b\u00fdt ur\u010den \u0161irok\u00e9 ve\u0159ejnosti. 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