{"id":3215,"date":"2014-11-30T17:20:39","date_gmt":"2014-11-30T16:20:39","guid":{"rendered":"http:\/\/blog.websupport.cz\/?p=3215"},"modified":"2025-03-11T21:18:21","modified_gmt":"2025-03-11T20:18:21","slug":"5-tipu-na-zajimavy-newsletter","status":"publish","type":"post","link":"https:\/\/www.websupport.cz\/blog\/2014\/11\/5-tipu-na-zajimavy-newsletter\/","title":{"rendered":"5 u\u017eite\u010dn\u00fdch tip\u016f na efektivn\u00ed newsletter"},"content":{"rendered":"

Ve WebSupportu<\/a> odes\u00edl\u00e1me ka\u017ed\u00fd m\u011bs\u00edc pravideln\u00fd newsletter, kter\u00fd dost\u00e1vaj\u00ed klienti na Slovensku, v \u010cesku a tak\u00e9 v Ma\u010farsku. Celkov\u011b je to asi 50 000 z\u00e1kazn\u00edk\u016f, kter\u00e9 informujeme o novink\u00e1ch, vylep\u0161en\u00edch, akc\u00edch nebo je chceme pot\u011b\u0161it nov\u00fdm bonusem nebo sezn\u00e1mit s tipy k jejich hostingu<\/a>.<\/p>\n

Emailov\u00e1 zpr\u00e1va je toti\u017e skv\u011bl\u00fd marketingov\u00fd n\u00e1stroj, kter\u00fd je nutn\u00e9 vyu\u017e\u00edvat na maximum a p\u0159in\u00e1\u0161et skrze n\u011bj hodnotu pro toho, komu je ur\u010dena. My jsme p\u0159esv\u011bd\u010deni o tom, \u017ee to je\u0161t\u011b ned\u011bl\u00e1me po\u0159\u00e1d tak skv\u011ble, jak bychom cht\u011bli. Z vlastn\u00ed zku\u0161enosti jsme si ale ov\u011b\u0159ili a vyzkou\u0161eli n\u011bkolik funguj\u00edc\u00edch postup\u016f, o kter\u00e9 se s v\u00e1mi chceme pod\u011blit.<\/p>\n

Je\u0161t\u011b ne\u017e za\u010dneme, pod\u00edvejte se na n\u00e1\u0161 The Hosting newsletter<\/a>. Je na n\u011bm vid\u011bt hned n\u011bkolik zm\u00edn\u011bn\u00fdch tip\u016f a rad.<\/p>\n

Zdarma ani sleva v p\u0159edm\u011btu moc nefunguj\u00ed<\/h2>\n

Denn\u011b jsme zahlceni r\u016fzn\u00fdmi nevy\u017e\u00e1dan\u00fdmi nab\u00eddkami a SPAMem v\u0161eho druhu. V\u011bt\u0161inou se jedn\u00e1 o v\u00fdhry, skv\u011bl\u00e9 nab\u00eddky, slevy, akce a dal\u0161\u00ed podobn\u00e9 v\u00fdk\u0159iky. D\u00edky tomu, \u017ee je takov\u00fdch email\u016f hromada, u\u017eivatel\u00e9 si je p\u0159estali v\u0161\u00edmat a jsou v\u016f\u010di nim imunn\u00ed. U\u017e je to jednodu\u0161e nenadchne. Na takov\u00fd email prd\u00ed a neotev\u0159ou ho.<\/p>\n

I n\u00e1m se to uk\u00e1zalo na n\u011bkolika p\u0159\u00edkladech A\/B testov\u00e1n\u00ed. Kdy jsme do jedn\u00e9 v\u00e1rky p\u0159edm\u011bt\u016f vlo\u017eili podobn\u00e1 slov\u00ed\u010dka a do t\u00e9 druh\u00e9 zformulovali n\u00e1zev jednoho z blog\u016f nebo tip\u016f. T\u00e9m\u011b\u0159 v\u017edy se potvrdilo, \u017ee slevy, akce a v\u011bci zdarma nejsou adres\u00e1t\u016fm moc bl\u00edzk\u00e9 a na takov\u00fd email neklikaj\u00ed.<\/p>\n

\"Webhosting<\/a><\/p>\n

Slibte n\u011bco u\u017eite\u010dn\u00e9ho<\/h2>\n

V n\u00e1vaznosti na p\u0159edchoz\u00ed odstavce se nab\u00edz\u00ed n\u00e1\u0161 dal\u0161\u00ed post\u0159eh. Za\u010dn\u011bte serv\u00edrovat lidem v newsletterech n\u011bco, co opravdu ocen\u00ed a bude jim to k u\u017eitku. \u017d\u00e1dn\u00e9 \u017ev\u00e1sty nebo marketingovou om\u00e1\u010dku. Pokud jim \u0159ekn\u011bte u\u017e v p\u0159edm\u011btu, jakou hodnotu jim p\u0159in\u00e1\u0161\u00edte a co u\u017eite\u010dn\u00e9ho pro n\u011b zase m\u00e1te, email ur\u010dit\u011b otev\u0159ou, poklikaj\u00ed a p\u0159e\u010dtou. Budou tak uspokojen\u00ed a \u0161\u0165astn\u00ed. A na v\u00e1\u0161 p\u0159\u00ed\u0161t\u00ed newsletter se budou t\u011b\u0161it a vyhl\u00ed\u017eet ho.<\/p>\n

Tak jsme t\u0159eba psali na\u0161im klient\u016fm o 7 d\u016fvodech, pro\u010d m\u00edt .EU dom\u00e9nu nebo jak z\u00edskat vy\u0161\u0161\u00ed pozice na Googlu. Dob\u0159e funguje tak\u00e9 poodhalen\u00ed z\u00e1kulis\u00ed firmy a p\u0159\u00edpravy nov\u00fdch produkt\u016f nebo slu\u017eeb.<\/p>\n

\"Uk\u00e1zky<\/a><\/p>\n

Jedine\u010dn\u00e9 sd\u011blen\u00ed a call-to-action<\/h2>\n

P\u0159ipravujete nov\u00fd email z\u00e1kazn\u00edk\u016fm? U\u017e na za\u010d\u00e1tku byste si m\u011bli \u0159\u00edct, co od n\u011bj o\u010dek\u00e1v\u00e1te a jak\u00fd m\u00e1 b\u00fdt po\u017eadovan\u00fd v\u00fdsledek. V emailu by nem\u011bl b\u00fdt balast a nudn\u00e9 texty. Ka\u017ed\u00fd jeden newsletter by proto m\u011bl m\u00edt jedno hlavn\u00ed sd\u011blen\u00ed, po jeho\u017e p\u0159e\u010dten\u00ed by m\u011bl b\u00fdt proveden dal\u0161\u00ed krok – zjistit v\u00edc, koupit, st\u00e1hnout, p\u0159e\u010d\u00edst. Jednodu\u0161e prov\u00e9st po\u017eadovanou akci.<\/p>\n

Takov\u00fd prvek by m\u011bl b\u00fdt viditeln\u00fd a po otev\u0159en\u00ed emailu by m\u011bl o\u010di okam\u017eit\u011b upoutat. „Ahoj, tady jsem. Sem klikni a\u017e p\u0159e\u010dte\u0161! Uk\u00e1\u017eu ti v\u00edc :-)\u201d<\/p>\n

\"Registrujte<\/a><\/p>\n

Bu\u010fte vtipn\u00ed a rozesm\u011bjte adres\u00e1ta<\/h2>\n

Websupport\u00ed<\/a> newslettery jsou v\u017edy ukon\u010deny z\u00e1bavn\u00fdm gifem, kter\u00fd koresponduje s hlavn\u00edm sd\u011blen\u00edm nebo alespo\u0148 s n\u011bkter\u00fdm z d\u016fle\u017eit\u00fdch bod\u016f mailu. Sna\u017e\u00edme se toti\u017e o p\u0159\u00e1telsk\u00fd a pohodov\u00fd p\u0159\u00edstup. A\u0165 p\u0159ineseme u\u017eitek, ale a\u0165 nejsme sucha\u0159i a z\u00e1v\u011br tro\u0161ku odleh\u010d\u00edme.<\/p>\n

Tak jsme t\u0159eba pou\u017eili n\u00e1sleduj\u00edc\u00ed gif p\u0159i sb\u00edr\u00e1n\u00ed zp\u011btn\u00e9 vazby od klient\u016f, kte\u0159\u00ed nevyu\u017e\u00edvali \u017e\u00e1dnou slu\u017ebu. A \u017ee se l\u00edbil soud\u00edme i podle tweetu, kter\u00fd se o p\u00e1r minut pozd\u011bji objevil na Twitteru.<\/p>\n

\"\"<\/p>\n

Miluji @Websupport_cz<\/a>! Jejich e-mailov\u00fd dotazn\u00edk, pro\u010d jsem p\u0159estal vyu\u017e\u00edvat jejich slu\u017eby, m\u011b z\u00edskal. V\u010detn\u011b bre\u010d\u00edc\u00edho gifu :)<\/p>\n

\u2014 Kryspin (@kryspin) November 13, 2014<\/a><\/p><\/blockquote>\n

V\u0161e m\u011b\u0159te a u\u010dte se<\/h2>\n

A\u017e n\u011bjak p\u0159ed rokem a p\u016fl jsme p\u0159istoupili k tomu, \u017ee jsme p\u0159estali vyu\u017e\u00edvat n\u00e1\u0161 vlastn\u00ed mailingov\u00fd n\u00e1stroj a rozhodli se pro MailChimp<\/a>. A ud\u011blali jsme moc dob\u0159e. Ne\u017e si neust\u00e1le vyv\u00edjet vlastn\u00ed \u0159e\u0161en\u00ed a vylep\u0161ovat ho, je lep\u0161\u00ed si zaplatit \u0161pi\u010dkov\u00fd tool, kter\u00fd skv\u011ble pln\u00ed sv\u016fj \u00fa\u010del. V Mailchimpu tak m\u016f\u017eeme zkou\u0161et zm\u00edn\u011bn\u00e9 A\/B testy, sledovat, kte\u0159\u00ed u\u017eivatel\u00e9 jak klikaj\u00ed, co v mailu nejl\u00e9pe fungovalo a tak\u00e9 si hr\u00e1t, definovat r\u016fzn\u00e9 segmenty klient\u016f a mnoho dal\u0161\u00edho.<\/p>\n

M\u011b\u0159en\u00ed \u00fa\u010dinnosti email\u016f je moc d\u016fle\u017eit\u00e9. Jedin\u011b testov\u00e1n\u00edm a zkou\u0161en\u00edm, co funguje pr\u00e1v\u011b na va\u0161e klienty, je pozn\u00e1te a budete pro n\u011b t\u00edm skute\u010dn\u00fdm partnerem, jeho\u017e email si v\u017edycky otev\u0159ou.<\/p>\n

\"V\u00fdkon<\/a><\/p>\n

Emailov\u00e9 schr\u00e1nky ka\u017ed\u00e9ho z n\u00e1s jsou dneska pln\u00e9 nudn\u00fdch a nevy\u017e\u00e1dan\u00fdch zpr\u00e1v. Pe\u010dujte proto o va\u0161e p\u0159\u00edjemce a bu\u010fte poct\u011bni, \u017ee cht\u011bj\u00ed dost\u00e1vat v\u00e1\u0161 newsletter. Sna\u017ete se je poznat a ps\u00e1t jim jako dobr\u00e9mu p\u0159\u00edteli, kter\u00e9mu chcete poradit a pomoci. Jedin\u011b tak budou va\u0161e emaily \u00fasp\u011b\u0161n\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ve WebSupportu odes\u00edl\u00e1me ka\u017ed\u00fd m\u011bs\u00edc pravideln\u00fd newsletter, kter\u00fd dost\u00e1vaj\u00ed klienti na Slovensku, v \u010cesku a tak\u00e9 v Ma\u010farsku. Celkov\u011b je to asi 50 000 z\u00e1kazn\u00edk\u016f, kter\u00e9 informujeme o novink\u00e1ch, vylep\u0161en\u00edch, akc\u00edch nebo je chceme pot\u011b\u0161it nov\u00fdm bonusem nebo sezn\u00e1mit s tipy k jejich hostingu.<\/p>\n","protected":false},"author":34,"featured_media":3218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,52],"tags":[111,43,154,306],"class_list":["post-3215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nase-zpravy","category-tipy-a-triky","tag-mail","tag-marketing","tag-newsletter","tag-zakaznici"],"yoast_head":"\n5 u\u017eite\u010dn\u00fdch tip\u016f na efektivn\u00ed newsletter - Websupport.cz Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.cz\/blog\/2014\/11\/5-tipu-na-zajimavy-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 u\u017eite\u010dn\u00fdch tip\u016f na efektivn\u00ed newsletter - Websupport.cz Blog\" \/>\n<meta property=\"og:description\" content=\"Ve WebSupportu odes\u00edl\u00e1me ka\u017ed\u00fd m\u011bs\u00edc pravideln\u00fd newsletter, kter\u00fd dost\u00e1vaj\u00ed klienti na Slovensku, v \u010cesku a tak\u00e9 v Ma\u010farsku. Celkov\u011b je to asi 50 000 z\u00e1kazn\u00edk\u016f, kter\u00e9 informujeme o novink\u00e1ch, vylep\u0161en\u00edch, akc\u00edch nebo je chceme pot\u011b\u0161it nov\u00fdm bonusem nebo sezn\u00e1mit s tipy k jejich hostingu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.cz\/blog\/2014\/11\/5-tipu-na-zajimavy-newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport.cz Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-30T16:20:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:18:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.cz\/blog\/app\/uploads\/2014\/11\/newsletter-tipy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"517\" \/>\n\t<meta property=\"og:image:height\" content=\"112\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pavel Horal\u00edk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pavel Horal\u00edk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/2014\\\/11\\\/5-tipu-na-zajimavy-newsletter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/2014\\\/11\\\/5-tipu-na-zajimavy-newsletter\\\/\"},\"author\":{\"name\":\"Pavel Horal\u00edk\",\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/#\\\/schema\\\/person\\\/c2a4f9873765755cfde0ef6c1984ae32\"},\"headline\":\"5 u\u017eite\u010dn\u00fdch tip\u016f na efektivn\u00ed newsletter\",\"datePublished\":\"2014-11-30T16:20:39+00:00\",\"dateModified\":\"2025-03-11T20:18:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/2014\\\/11\\\/5-tipu-na-zajimavy-newsletter\\\/\"},\"wordCount\":971,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/2014\\\/11\\\/5-tipu-na-zajimavy-newsletter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/app\\\/uploads\\\/2014\\\/11\\\/newsletter-tipy.png\",\"keywords\":[\"mail\",\"marketing\",\"newsletter\",\"z\u00e1kazn\u00edci\"],\"articleSection\":[\"Na\u0161e zpr\u00e1vy\",\"Tipy a triky\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/2014\\\/11\\\/5-tipu-na-zajimavy-newsletter\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/2014\\\/11\\\/5-tipu-na-zajimavy-newsletter\\\/\",\"url\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/2014\\\/11\\\/5-tipu-na-zajimavy-newsletter\\\/\",\"name\":\"5 u\u017eite\u010dn\u00fdch tip\u016f na efektivn\u00ed newsletter - 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