{"id":2497,"date":"2013-07-01T13:56:55","date_gmt":"2013-07-01T11:56:55","guid":{"rendered":"http:\/\/blog.websupport.cz\/?p=2497"},"modified":"2025-03-11T21:18:17","modified_gmt":"2025-03-11T20:18:17","slug":"vecna-otazka-potrebuju-byznys-plan","status":"publish","type":"post","link":"https:\/\/www.websupport.cz\/blog\/2013\/07\/vecna-otazka-potrebuju-byznys-plan\/","title":{"rendered":"V\u011b\u010dn\u00e1 ot\u00e1zka: Pot\u0159ebuju byznys pl\u00e1n?"},"content":{"rendered":"<p>V posledn\u00ed dob\u011b se v\u011bnuji hlavn\u011b dv\u011bma obrovsk\u00fdm v\u00e1\u0161n\u00edm: podnik\u00e1n\u00ed a sportu, p\u0159esn\u011b \u0159e\u010deno WebSupportu a hlavn\u011b b\u011bh\u00e1n\u00ed. Mezi sportem a podnik\u00e1n\u00edm nach\u00e1z\u00edm ne\u010dekan\u011b velk\u00e9 mno\u017estv\u00ed paralel. Jist\u011b, nen\u00ed to nic nov\u00e9ho \u2013 i v\u011bt\u0161ina americk\u00e9ho business slangu ze sportovn\u00ed terminologie vych\u00e1z\u00ed (nap\u0159. \u201epitch\u201c). <!--more-->Sport poskytuje jednoduch\u00e9 a srozumiteln\u00e9 metafory. Lid\u00e9 d\u00edky n\u011bmu jednodu\u0161eji ch\u00e1pou principy, na kter\u00fdch se d\u00e1 n\u00e1sledn\u011b uk\u00e1zat, jak funguje business. Rozhodl jsem se tedy napsat s\u00e9rii \u010dl\u00e1nk\u016f, kterou jsem se rozhodl nazvat BYZSPORT, a kter\u00e1 bude pojedn\u00e1vat pr\u00e1v\u011b o paralel\u00e1ch mezi businessem a sportem.<\/p>\n<p>Za\u010dn\u011bme tedy nikdy nekon\u010d\u00edc\u00ed diskus\u00ed mezi za\u010d\u00ednaj\u00edc\u00edmi podnikateli (startupisty) a investory: <strong>pot\u0159ebuji business pl\u00e1n?<\/strong><\/p>\n<p>S\u00e1m jsem se v minulosti nedok\u00e1zal rozhodnout, jestli je to nezbytnost nebo ztr\u00e1ta \u010dasu. Ale te\u010f u\u017e to v\u00edm docela jasn\u011b. <strong>Pot\u0159ebujete ho, ale m\u00e1 to n\u011bkolik ALE.<\/strong><\/p>\n<p>My za\u010dali podnikat bez jak\u00e9hokoli pl\u00e1nu a dnes u\u017e jich m\u00e1me n\u011bkolik \u2013 firemn\u00ed, zvl\u00e1\u0161\u0165 ur\u010den\u00fd pro produkty atd.<\/p>\n<p><strong>Pro\u010d a kdy jej pot\u0159ebujete? Odpov\u011b\u010f se d\u00e1 kr\u00e1sn\u011b ilustrovat pr\u00e1v\u011b b\u011bh\u00e1n\u00edm:<\/strong><br \/>\nP\u0159edstavte si situaci, kdy je\u0161t\u011b po\u0159\u00e1dn\u011b neb\u011bh\u00e1te nebo o b\u011bh\u00e1n\u00ed zase tolik nev\u00edte, proto\u017ee si vyraz\u00edte zab\u011bhat jednou za t\u00fdden. A zni\u010dehonic dostanete n\u00e1sleduj\u00edc\u00ed \u00fakol:<br \/>\nNapi\u0161te tr\u00e9ninkov\u00fd pl\u00e1n pro sportovce, kter\u00fd b\u011bh\u00e1 10 km rychlost\u00ed kilometr za 4:00 tak, aby za sedm m\u011bs\u00edc\u016f zvl\u00e1dl rychlost kilometr za 3:30.<\/p>\n<p>Samoz\u0159ejm\u011b nem\u00e1te nejmen\u0161\u00ed \u0161anci n\u011bco takov\u00e9ho vypracovat. M\u016f\u017eete si n\u011bco podobn\u00e9ho vygooglovat a pou\u017e\u00edt data z internetu. Nebudete ale rozum\u011bt v\u0161em zkratk\u00e1m, pojm\u016fm, nebudete schopni napl\u00e1novat situace jak upravit pl\u00e1n v p\u0159\u00edpad\u011b, kdy b\u011b\u017eec nedok\u00e1\u017ee kv\u016fli nemoci t\u0159eba t\u00fdden b\u011bhat.<\/p>\n<p>A p\u0159esn\u011b takov\u00fd \u00fakol p\u0159ed sebou maj\u00ed za\u010d\u00ednaj\u00edc\u00ed podnikatel\u00e9, kte\u0159\u00ed se sna\u017e\u00ed d\u00e1t dohromady business pl\u00e1n nebo kter\u00fdm n\u011bkdo \u0159ekne, aby si jej ud\u011blali.<\/p>\n<p>Zat\u00edm je\u0161t\u011b nevyb\u011bhli a u\u017e o tom maj\u00ed pom\u011brn\u011b slo\u017eit\u011b p\u0159em\u00fd\u0161let. A oni k tomu prost\u011b nemaj\u00ed dostatek zku\u0161enost\u00ed, neznaj\u00ed z\u00e1konitosti business sv\u011bta a neuv\u011bdomuj\u00ed si, co je mo\u017en\u00e9 a co mo\u017en\u00e9 nen\u00ed. <strong>Vytvo\u0159\u00ed jen sn\u016f\u0161ku nesmysl\u016f<\/strong> a pr\u00e1v\u011b proto mnoha z nich p\u0159ipadaj\u00ed business pl\u00e1ny jako pouh\u00e9 teorie, odtr\u017een\u00e9 od reality, kter\u00e9 p\u0159estanou platit hned druh\u00fd den. Takov\u00fd business pl\u00e1n je p\u0159i b\u011bh\u00e1n\u00ed ekvivalentem toho, \u017ee kdy\u017e dok\u00e1\u017eu zab\u011bhnout 10 kilometr\u016f za m\u00e9n\u011b ne\u017e hodinu, chci u\u017e o t\u00fdden pozd\u011bji b\u011b\u017eet maraton s Ke\u0148any.<\/p>\n<p>Dejte ale za \u00fakol seps\u00e1n\u00ed b\u011b\u017eeck\u00e9ho pl\u00e1nu zku\u0161en\u00e9mu tren\u00e9rovi nebo nechte zku\u0161en\u00e9ho podnikatele \u010di CFO sestavit business pl\u00e1n a oba v\u00e1m p\u0159iprav\u00ed pom\u011brn\u011b p\u0159esnou mapu toho, kam se dok\u00e1\u017eete za jak dlouho dostat. U firem, kter\u00e9 u\u017e n\u011bjakou dobu funguj\u00ed, v\u00e1m to vypracuj\u00ed s velice mal\u00fdmi odchylkami.<\/p>\n<p>Ale i oni pot\u0159ebuj\u00ed zn\u00e1t v\u00fdchoz\u00ed stav, od kter\u00e9ho se mohou odrazit. Stejn\u011b jako jej pot\u0159ebujete zn\u00e1t u b\u011bhu, abyste zhodnotili sv\u00e9 mo\u017enosti, tak jej pot\u0159ebujete i v businessu. Tam jsou t\u011bmito parametry va\u0161e zku\u0161enosti, to, co u\u017e m\u00e1te odpracov\u00e1no, va\u0161e z\u00e1kladn\u00ed \u00fadaje (n\u00e1v\u0161t\u011bvnost, zisk, u\u017eivatel\u00e9 apod.).<br \/>\nPokud jste tedy ve sv\u00e9m sportu\/podnik\u00e1n\u00ed za\u010d\u00e1te\u010dn\u00edkem, pot\u0159ebujete n\u011bkoho zku\u0161en\u00e9ho, kdo v\u00ed, co je a nen\u00ed mo\u017en\u00e9, a kdo v\u00e1m pom\u016f\u017ee reagovat na zm\u011bny. Vy toti\u017e na zm\u011bny reagovat pot\u0159ebujete a to, \u017ee m\u00e1te v ruce pl\u00e1n, neznamen\u00e1, \u017ee se t\u00edm pl\u00e1nem \u0159\u00edd\u00ed i realita. Stejn\u011b jako se p\u0159i b\u011bhu m\u016f\u017eete zranit nebo m\u016f\u017ee propuknout nejv\u011bt\u0161\u00ed bou\u0159ka na sv\u011bt\u011b a vy mus\u00edte tr\u00e9nink ukon\u010dit, tak i v podnik\u00e1n\u00ed p\u0159ijdou ne\u010dekan\u00e9 z\u00e1le\u017eitosti (nedodr\u017een\u00ed term\u00edn\u016f, odchod pracovn\u00edk\u016f, p\u0159\u00edpadn\u011b reklamn\u00ed kampa\u0148, kter\u00e1 se nevyda\u0159\u00ed podle p\u0159edstav).<\/p>\n<p>Pot\u0159ebujete sv\u016fj pl\u00e1n neust\u00e1le kontrolovat, jestli jste na spr\u00e1vn\u00e9 cest\u011b, zda dr\u017e\u00edte sm\u011br, nebo se od n\u011bj odchylujete. Mus\u00edte si stanovit metriky (stejn\u011b jako u b\u011bhu). Podle toho budete m\u00edt jistotu, jestli se v\u00e1m v\u016fbec poda\u0159\u00ed ub\u011bhnout napl\u00e1novanou vzd\u00e1lenost. Pr\u00e1v\u011b metriky (\u010d\u00edsla, data) jsou v\u00e1\u0161 odrazov\u00fd m\u016fstek.<\/p>\n<p><strong>Odpov\u011b\u010f na ot\u00e1zku, jestli pot\u0159ebujete business pl\u00e1n, tud\u00ed\u017e zn\u00ed n\u00e1sledovn\u011b:<\/strong><br \/>\nMysl\u00edte si, \u017ee existuj\u00ed vrcholov\u00ed sportovci, kte\u0159\u00ed podrobn\u00e9 tr\u00e9ninkov\u00e9 pl\u00e1ny nemaj\u00ed? <\/p>\n<p>Pokud ale podnikat teprve za\u010d\u00edn\u00e1te, ned\u011blejte si s t\u00edm t\u011b\u017ekou hlavu. Stejn\u011b jako pro za\u010d\u00ednaj\u00edc\u00edho b\u011b\u017ece i pro v\u00e1s plat\u00ed z\u00e1kladn\u00ed pravidlo: <strong>HLAVN\u011a ZA\u010cN\u011aTE!<\/strong> (Nesejde na tom, jestli b\u011bhat, nebo podnikat; souvislosti v\u00e1m dojdou \u010dasem.)<\/p>\n<p>Jestli\u017ee u\u017e jste p\u00e1rkr\u00e1t b\u011bhali, bav\u00ed v\u00e1s to a chcete se posouvat vp\u0159ed, m\u00e1te u\u017e na \u010dem stav\u011bt. Ud\u011blejte si tr\u00e9ninkov\u00fd pl\u00e1n i pro sv\u00e9 podnik\u00e1n\u00ed. Pokud se na to nec\u00edt\u00edte a samotn\u00fdm je v\u00e1m jasn\u00e9, \u017ee va\u0159\u00edte z vody, zavolejte si na tu pr\u00e1ci \u201atren\u00e9ra\u2018. N\u011bkoho zku\u0161en\u00e9ho, kdo v\u00e1m s t\u00edm pom\u016f\u017ee, p\u0159\u00edpadn\u011b v\u00e1s usm\u011brn\u00ed a upozorn\u00ed v\u00e1s na nej\u010dast\u011bj\u0161\u00ed chyby.<\/p>\n<p>Potom v pravideln\u00fdch intervalech pom\u011b\u0159ujte v\u00fdkonnost sv\u00e9ho projektu s business pl\u00e1nem a stejn\u011b porovn\u00e1vejte business pl\u00e1n samotn\u00fd s realitou. Na p\u0159\u00edpadn\u00e9 zm\u011bny reagujte a nep\u0159est\u00e1vejte se (i se sv\u00fdm tren\u00e9rem-mentorem) zlep\u0161ovat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V posledn\u00ed dob\u011b se v\u011bnuji hlavn\u011b dv\u011bma obrovsk\u00fdm v\u00e1\u0161n\u00edm: podnik\u00e1n\u00ed a sportu, p\u0159esn\u011b \u0159e\u010deno WebSupportu a hlavn\u011b b\u011bh\u00e1n\u00ed. Mezi sportem a podnik\u00e1n\u00edm nach\u00e1z\u00edm ne\u010dekan\u011b velk\u00e9 mno\u017estv\u00ed paralel. Jist\u011b, nen\u00ed to nic nov\u00e9ho \u2013 i v\u011bt\u0161ina americk\u00e9ho business slangu ze sportovn\u00ed terminologie vych\u00e1z\u00ed (nap\u0159. \u201epitch\u201c).<\/p>\n","protected":false},"author":23,"featured_media":2510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,1,52],"tags":[367,213,59,19],"class_list":["post-2497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-ostatni","category-tipy-a-triky","tag-business","tag-byzsport","tag-podnikani","tag-websupport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u011b\u010dn\u00e1 ot\u00e1zka: Pot\u0159ebuju byznys pl\u00e1n? - Websupport.cz Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.cz\/blog\/2013\/07\/vecna-otazka-potrebuju-byznys-plan\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u011b\u010dn\u00e1 ot\u00e1zka: Pot\u0159ebuju byznys pl\u00e1n? - Websupport.cz Blog\" \/>\n<meta property=\"og:description\" content=\"V posledn\u00ed dob\u011b se v\u011bnuji hlavn\u011b dv\u011bma obrovsk\u00fdm v\u00e1\u0161n\u00edm: podnik\u00e1n\u00ed a sportu, p\u0159esn\u011b \u0159e\u010deno WebSupportu a hlavn\u011b b\u011bh\u00e1n\u00ed. Mezi sportem a podnik\u00e1n\u00edm nach\u00e1z\u00edm ne\u010dekan\u011b velk\u00e9 mno\u017estv\u00ed paralel. Jist\u011b, nen\u00ed to nic nov\u00e9ho \u2013 i v\u011bt\u0161ina americk\u00e9ho business slangu ze sportovn\u00ed terminologie vych\u00e1z\u00ed (nap\u0159. \u201epitch\u201c).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.cz\/blog\/2013\/07\/vecna-otazka-potrebuju-byznys-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport.cz Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-01T11:56:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:18:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.cz\/blog\/app\/uploads\/2013\/07\/blog-pic-trubikovenohy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"517\" \/>\n\t<meta property=\"og:image:height\" content=\"112\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michal Truban\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michal Truban\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/2013\\\/07\\\/vecna-otazka-potrebuju-byznys-plan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/2013\\\/07\\\/vecna-otazka-potrebuju-byznys-plan\\\/\"},\"author\":{\"name\":\"Michal Truban\",\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/#\\\/schema\\\/person\\\/98e0b3d0faed9284e8b92063e20b85d5\"},\"headline\":\"V\u011b\u010dn\u00e1 ot\u00e1zka: Pot\u0159ebuju byznys pl\u00e1n?\",\"datePublished\":\"2013-07-01T11:56:55+00:00\",\"dateModified\":\"2025-03-11T20:18:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/2013\\\/07\\\/vecna-otazka-potrebuju-byznys-plan\\\/\"},\"wordCount\":1039,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/2013\\\/07\\\/vecna-otazka-potrebuju-byznys-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/app\\\/uploads\\\/2013\\\/07\\\/blog-pic-trubikovenohy.png\",\"keywords\":[\"Business\",\"Byzsport\",\"podnikani\",\"websupport\"],\"articleSection\":[\"Business\",\"Ostatn\u00ed\",\"Tipy a triky\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/2013\\\/07\\\/vecna-otazka-potrebuju-byznys-plan\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/2013\\\/07\\\/vecna-otazka-potrebuju-byznys-plan\\\/\",\"url\":\"https:\\\/\\\/www.websupport.cz\\\/blog\\\/2013\\\/07\\\/vecna-otazka-potrebuju-byznys-plan\\\/\",\"name\":\"V\u011b\u010dn\u00e1 ot\u00e1zka: Pot\u0159ebuju byznys pl\u00e1n? 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