{"id":2467,"date":"2013-05-17T13:27:16","date_gmt":"2013-05-17T11:27:16","guid":{"rendered":"http:\/\/blog.websupport.cz\/?p=2467"},"modified":"2025-03-11T21:18:17","modified_gmt":"2025-03-11T20:18:17","slug":"sest-nastroju-google-pro-vase-podnikani-ktere-mozna-neznate","status":"publish","type":"post","link":"https:\/\/www.websupport.cz\/blog\/2013\/05\/sest-nastroju-google-pro-vase-podnikani-ktere-mozna-neznate\/","title":{"rendered":"\u0160est n\u00e1stroj\u016f Google pro va\u0161e podnik\u00e1n\u00ed, kter\u00e9 mo\u017en\u00e1 nezn\u00e1te"},"content":{"rendered":"

Google dnes pravd\u011bpodobn\u011b zn\u00e1 ka\u017ed\u00fd a desetilet\u00e9 d\u00edt\u011b i osmdes\u00e1tilet\u00e1 d\u016fchodkyn\u011b si dok\u00e1\u017e\u00ed \u201evygooglit\u201c t\u00e9m\u011b\u0159 cokoli. Google se u\u017e do na\u0161ich digit\u00e1ln\u00edch \u017eivot\u016f tak zapojil, \u017ee n\u011bkdy m\u016f\u017eeme p\u0159ehl\u00e9dnout dal\u0161\u00ed n\u00e1stroje, kter\u00e9 n\u00e1m nab\u00edz\u00ed. A nemluv\u00edme jen o zn\u00e1m\u00e9m gmailu nebo Google dokumentech, kter\u00e9 dok\u00e1\u017e\u00ed sv\u00fdm zp\u016fsobem nahradit kancel\u00e1\u0159sk\u00e9 produkty Microsoftu.<\/p>\n

Obzvl\u00e1\u0161\u0165 podnikatel\u00e9 a market\u00e9\u0159i by se m\u011bli nau\u010dit naplno vyu\u017e\u00edvat v\u00fdhody, kter\u00e9 jim p\u0159in\u00e1\u0161\u00ed dal\u0161\u00ed produkty. N\u011bkte\u0159\u00ed si mo\u017en\u00e1 v\u0161imli z\u00e1lo\u017eky s n\u00e1zvem \u201eJe\u0161t\u011b dal\u0161\u00ed\u201c, kter\u00e1 se nach\u00e1z\u00ed p\u0159\u00edmo v horn\u00ed li\u0161t\u011b na str\u00e1nce google.cz. Google ale nab\u00edz\u00ed i funkce, kter\u00e9 jdou nad r\u00e1mec publikovan\u00fdch slu\u017eeb. Cht\u011bli bychom v\u00e1s sezn\u00e1mit s n\u011bkter\u00fdmi z m\u00e9n\u011b zn\u00e1m\u00fdch produkt\u016f, kter\u00e9 by v\u00e1m mohly pomoci p\u0159i podnik\u00e1n\u00ed.<\/br><\/p>\n

1. Google Trends<\/strong><\/br><\/p>\n

Ve \u010dl\u00e1nc\u00edch, kter\u00e9 p\u0159id\u00e1v\u00e1te na web, se \u010dasto zmi\u0148uje d\u016fle\u017eitost volby spr\u00e1vn\u00fdch kl\u00ed\u010dov\u00fdch slov. Jak ale zjistit, kter\u00e1 to jsou? Pomoci by v\u00e1m v tom m\u011bl pr\u00e1v\u011b n\u00e1stroj Google Trends, se kter\u00fdm byl spojen\u00fd <\/a>i Google Insights.<\/p>\n

Tento n\u00e1stroj v\u00e1m umo\u017en\u00ed nalezen\u00ed trendu vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov v \u010dasov\u00e9m intervalu n\u011bkolika let, kter\u00fd v\u00e1m n\u00e1sledn\u011b zobraz\u00ed v hezk\u00e9m grafu. D\u00edky tomu m\u016f\u017eete zjistit, jak se vyv\u00edjela popularita jejich vyhled\u00e1v\u00e1n\u00ed celosv\u011btov\u011b i podle jednotliv\u00fdch region\u016f. Stejn\u011b tak m\u016f\u017eete zjistit, ve kter\u00e9m m\u011bs\u00edci bylo slovo vyhled\u00e1v\u00e1no nej\u010dast\u011bji. Google dokonce um\u00ed p\u0159edpov\u00eddat i popularitu vyhled\u00e1v\u00e1n\u00ed na nejbli\u017e\u0161\u00ed obdob\u00ed. Pokud si budete p\u0159\u00ed\u0161t\u011b vyb\u00edrat kl\u00ed\u010dov\u00e1 slova, rozhodn\u011b je zkuste \u201etestovat\u201c t\u00edmto n\u00e1strojem, kter\u00fd nab\u00edz\u00ed \u0161irokou paletu funkc\u00ed. N\u00e1stroj Google Trends<\/a> je stejn\u011b jako v\u011bt\u0161ina ostatn\u00edch n\u00e1stroj\u016f od Google nab\u00edzen zdarma.<\/br><\/p>\n

2. Think with Google<\/strong><\/br><\/p>\n

Jestli\u017ee chcete m\u00edt co nej\u0161ir\u0161\u00ed p\u0159ehled nejen v IT trendech, rozhodn\u011b doporu\u010dujeme sledovat i port\u00e1l Think with Google. Na internetu existuje mnoho blog\u016f, kter\u00e9 se sna\u017e\u00ed p\u0159in\u00e1\u0161et co nejkvalitn\u011bj\u0161\u00ed zpr\u00e1vy o nov\u00fdch technologi\u00edch. Think with Google<\/a> sice nen\u00ed revolu\u010dn\u00ed blog, ale je rozhodn\u011b zaj\u00edmav\u00e9 m\u00edt pov\u011bdom\u00ed o tom, \u010deho si samotn\u00fd Google v\u0161\u00edm\u00e1.<\/br><\/p>\n

3. GoMo<\/strong><\/br><\/p>\n

Vyu\u017e\u00edv\u00e1n\u00ed mobiln\u00edho internetu neust\u00e1le stoup\u00e1, a proto je dobr\u00e9, pokud web, e-shop nebo blog sv\u00e9 firmy p\u0159izp\u016fsob\u00edte i pro mobiln\u00ed za\u0159\u00edzen\u00ed. Jestli\u017ee je v\u00e1\u0161 web st\u00e1le je\u0161t\u011b ve v\u00fdvoji, d\u00e1 se jeho funk\u010dnost a intuitivnost u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch docela jednodu\u0161e ov\u011b\u0159it. Jak ale otestovat str\u00e1nky, kter\u00e9 u\u017e jsou online?<\/br><\/p>\n

Pr\u00e1v\u011b s t\u00edm v\u00e1m m\u016f\u017ee pomoci slu\u017eba GoMo, kter\u00e1 tak\u00e9 poch\u00e1z\u00ed z d\u00edlny Googlu. Tato slu\u017eba um\u00ed prov\u011b\u0159it va\u0161i str\u00e1nku z pohledu u\u017eivatelsk\u00e9ho rozhran\u00ed a n\u00e1sledn\u011b v\u00e1m porad\u00ed, co byste m\u011bli zm\u011bnit, aby byl u\u017eivatelsk\u00fd z\u00e1\u017eitek co nejlep\u0161\u00ed. V p\u0159\u00edpad\u011b, \u017ee se k vytvo\u0159en\u00ed str\u00e1nky pro mobiln\u00ed za\u0159\u00edzen\u00ed teprve chyst\u00e1te, v\u00e1m GoMo doporu\u010d\u00ed firmy, kter\u00e9 v\u00e1m s jej\u00edm v\u00fdvojem pomohou.<\/br><\/p>\n

4. Google Place for Business<\/strong><\/br><\/p>\n

P\u0159ibli\u017en\u011b 97% z\u00e1kazn\u00edk\u016f hled\u00e1 m\u00edstn\u00ed firmy, za kter\u00fdmi nemus\u00ed cestovat daleko. Jestli\u017ee se chcete ve sv\u00e9m okol\u00ed dostat p\u0159ed organick\u00e9 vyhled\u00e1v\u00e1n\u00ed, je slu\u017eba Google Places ur\u010dena pr\u00e1v\u011b v\u00e1m. Tato slu\u017eba je nav\u00edc \u00fapln\u011b zadarmo. K um\u00edst\u011bn\u00ed na prvn\u00edch m\u00edstech p\u0159i vyhled\u00e1v\u00e1n\u00ed sta\u010d\u00ed, kdy\u017e poctiv\u011b vypln\u00edte profil sv\u00e9 firmy, p\u0159id\u00e1te n\u011bjak\u00e9 fotografie, videa, kontaktn\u00ed \u00fadaje a podobn\u011b.<\/br><\/p>\n

5. Google Alerts<\/strong><\/br><\/p>\n

Slu\u017eba Google Alerts v\u00e1s um\u00ed upozornit na nejnov\u011bj\u0161\u00ed relevantn\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed podle p\u0159edem zadan\u00fdch po\u017eadavk\u016f. Pomoc\u00ed t\u00e9to slu\u017eby dok\u00e1\u017eete sledovat nejen zpr\u00e1vy nebo sportovn\u00ed v\u00fdsledky sv\u00e9ho obl\u00edben\u00e9ho t\u00fdmu, ale tak\u00e9 z\u00e1jem o svou firmu, p\u0159\u00edpadn\u011b popt\u00e1vku po konkurenci. Vzorky a \u00fadaje o vyhled\u00e1v\u00e1n\u00ed v\u00e1m Google m\u016f\u017ee pos\u00edlat ve v\u00e1mi zvolen\u00fdch intervalech. Tato upozorn\u011bn\u00ed putuj\u00ed p\u0159\u00edmo na zadan\u00fd e-mail nebo RSS kan\u00e1l.<\/br><\/p>\n

6. YouTube’s My Business Story<\/strong><\/br><\/p>\n

V p\u0159\u00edpad\u011b, \u017ee se v\u00e1m va\u0161e podnik\u00e1n\u00ed u\u017e poda\u0159ilo rozb\u011bhnout a chcete se pod\u011blit o p\u0159\u00edb\u011bh, kter\u00fd stoj\u00ed za jeho vznikem a \u00fasp\u011bchem, bude nv\u00e1s zaj\u00edmat slu\u017eba My Business Story<\/strong>. Pomoc\u00ed jednoduch\u00e9ho editoru m\u016f\u017eete vytvo\u0159it prezenta\u010dn\u00ed video, kter\u00e9 lze um\u00edstit na va\u0161e str\u00e1nky; dostane se z\u00e1rove\u0148 tak\u00e9 do ve\u0159ejn\u00e9 galerie.<\/br><\/p>\n

D\u0159\u00edv, ne\u017e tuto mo\u017enost zavrhnete, zamyslete se nad n\u00ed je\u0161t\u011b jednou: podle v\u00fdzkum\u016f m\u016f\u017ee propaga\u010dn\u00ed video v n\u011bkter\u00fdch p\u0159\u00edpadech zv\u00fd\u0161it prodej o 6% a hodnotu zna\u010dky a\u017e o 50%.<\/br><\/p>\n

Toto je jen mal\u00e1 hrstka n\u00e1stroj\u016f, kter\u00e9 v\u00e1m Google nab\u00edz\u00ed. Zkuste se trochu proj\u00edt po str\u00e1nce sv\u00e9ho obl\u00edben\u00e9ho vyhledava\u010de. Mo\u017en\u00e1 v\u00e1s p\u0159ekvap\u00ed, kolik slu\u017eeb pro va\u0161e podnik\u00e1n\u00ed v\u00e1m krom\u011b \u201eb\u011b\u017en\u00e9ho\u201c vyhled\u00e1v\u00e1n\u00ed tento gigant nab\u00edz\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google dnes pravd\u011bpodobn\u011b zn\u00e1 ka\u017ed\u00fd a desetilet\u00e9 d\u00edt\u011b i osmdes\u00e1tilet\u00e1 d\u016fchodkyn\u011b si dok\u00e1\u017e\u00ed \u201evygooglit\u201c t\u00e9m\u011b\u0159 cokoli. Google se u\u017e do na\u0161ich digit\u00e1ln\u00edch \u017eivot\u016f tak zapojil, \u017ee n\u011bkdy m\u016f\u017eeme p\u0159ehl\u00e9dnout dal\u0161\u00ed n\u00e1stroje, kter\u00e9 n\u00e1m nab\u00edz\u00ed. A nemluv\u00edme jen o zn\u00e1m\u00e9m gmailu nebo Google dokumentech, kter\u00e9 dok\u00e1\u017e\u00ed sv\u00fdm zp\u016fsobem nahradit kancel\u00e1\u0159sk\u00e9 produkty Microsoftu.<\/p>\n","protected":false},"author":1,"featured_media":2488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,52],"tags":[212,211,210],"class_list":["post-2467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie","category-tipy-a-triky","tag-google","tag-prehled","tag-tipy"],"yoast_head":"\n\u0160est n\u00e1stroj\u016f Google pro va\u0161e podnik\u00e1n\u00ed, kter\u00e9 mo\u017en\u00e1 nezn\u00e1te - Websupport.cz Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.cz\/blog\/2013\/05\/sest-nastroju-google-pro-vase-podnikani-ktere-mozna-neznate\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160est n\u00e1stroj\u016f Google pro va\u0161e podnik\u00e1n\u00ed, kter\u00e9 mo\u017en\u00e1 nezn\u00e1te - Websupport.cz Blog\" \/>\n<meta property=\"og:description\" content=\"Google dnes pravd\u011bpodobn\u011b zn\u00e1 ka\u017ed\u00fd a desetilet\u00e9 d\u00edt\u011b i osmdes\u00e1tilet\u00e1 d\u016fchodkyn\u011b si dok\u00e1\u017e\u00ed \u201evygooglit\u201c t\u00e9m\u011b\u0159 cokoli. 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