{"id":1612,"date":"2011-05-17T16:01:56","date_gmt":"2011-05-17T14:01:56","guid":{"rendered":"http:\/\/blog.websupport.sk\/?p=1612"},"modified":"2025-03-11T21:18:13","modified_gmt":"2025-03-11T20:18:13","slug":"zmysel-podnikania","status":"publish","type":"post","link":"https:\/\/www.websupport.cz\/blog\/2011\/05\/zmysel-podnikania\/","title":{"rendered":"Smysl podnik\u00e1n\u00ed"},"content":{"rendered":"

Ka\u017ed\u00fd podnikatel si n\u011bkdy klade ot\u00e1zku, pro\u010d to v\u0161echno d\u011bl\u00e1. N\u011bkte\u0159\u00ed si ihned \u0159eknou, \u017ee jde o pen\u00edze. Ale ti druz\u00ed i v takov\u00e9 samoz\u0159ejm\u00e9 v\u011bci \u010dastokr\u00e1t pot\u0159ebuj\u00ed naj\u00edt hlub\u0161\u00ed smysl. Pen\u00edze a zisk i kdy\u017e jsou podstatn\u00e9, priorita pro n\u011b nikdy nebyli. A n\u00e1m se na posledn\u00edm Websupport eventu tento smysl poda\u0159ilo naj\u00edt.<\/p>\n

<\/p>\n

Stalo se na n\u011bm n\u011bco zvl\u00e1\u0161tn\u00edho. Po pozv\u00e1nk\u00e1ch se zapr\u00e1\u0161ilo a u\u017e po 2-3 dnech byla kapacita napln\u011bna. D\u00e1le jsme tuto akci ji\u017e nemarketovali. Kdy\u017e v den kon\u00e1n\u00ed za\u010dal prob\u00edhat networking a komunikace s jednotliv\u00fdmi \u00fa\u010dastn\u00edky, za\u010dal jsem se dozv\u00eddat pro m\u011b nepochopiteln\u00e9 v\u011bci.<\/p>\n

Zjistil jsem, \u017ee m\u00e1me re\u00e1ln\u00e9 fanou\u0161ky dokonce a\u017e p\u0159\u00e1tele. Pova\u017euj\u00ed n\u00e1s za slovensk\u00fd google:), jsme pro n\u011b firma s velk\u00fdm F, sn\u00ed se jim o n\u00e1s:) a jsou ochotni cestovat 100-vky kilometr\u016f kv\u016fli n\u00e1m. Byly tam klienti ale i exklienti kte\u0159\u00ed p\u0159i\u0161li nap\u0159\u00edklad z Ru\u017eomberka, Tren\u010d\u00edna a dal\u0161\u00edch m\u00edst pouze na oto\u010dku kv\u016fli tomu co d\u011bl\u00e1me. P\u0159i\u0161li na t\u011bch p\u00e1r hodinek, aby se s n\u00e1mi popov\u00eddali a pod\u00edvali jak to u n\u00e1s re\u00e1ln\u00e9 funguje. P\u0159i\u0161li se inspirovat, pokecat si, setkat se a poznat n\u00e1s.<\/p>\n

A tehdy jsem pochopil, \u017ee nemus\u00edte b\u00fdt supervyhajpovan\u00fd technologick\u00fd startup, aby Va\u0161e podnik\u00e1n\u00ed m\u011blo hlub\u0161\u00ed smysl a oddan\u00e9 fanou\u0161ky. Sta\u010d\u00ed b\u00fdt oby\u010dejn\u00e1 firma, kter\u00e1 d\u011bl\u00e1 neoby\u010dejn\u00e9 v\u011bci.<\/strong> Firma pln\u00e1 lid\u00ed, kte\u0159\u00ed d\u011blaj\u00ed to co je bav\u00ed. Firma se spoustou perfektn\u00edch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed ji nevn\u00edmaj\u00ed pouze jako \u010d\u00edslo \u00fa\u010dtu na faktu\u0159e, ale miluj\u00ed ji.<\/p>\n

Jak a pro\u010d? Sta\u010d\u00ed se vedle sv\u00e9ho poctiv\u00e9m core podnik\u00e1n\u00ed up\u0159\u00edmn\u011b pod\u011blit o sv\u00e9 znalosti a zku\u0161enosti. T\u00edm pom\u00e1hat a inspirovat ostatn\u00ed kte\u0159\u00ed do sv\u00fdch projekt\u016f a firem tyto zku\u0161enosti p\u0159enesou a bude se jim da\u0159it v\u00edce a rychleji.<\/p>\n

Kdy\u017e poslouch\u00e1te jak se po vzoru va\u0161\u00ed firmy ostatn\u00ed sna\u017e\u00ed zm\u011bnit sv\u016fj p\u0159\u00edstup k z\u00e1kazn\u00edk\u016fm, jak implementuj\u00ed n\u011bkter\u00e9 metody v\u00fdvoje a \u0159\u00edzen\u00ed. Jak odch\u00e1zej\u00ed z pr\u00e1ce kter\u00e1 je nebav\u00ed a jdou za sv\u00fdm snem nebo rozb\u00edhaj\u00ed sv\u00e9 podnik\u00e1n\u00ed. Tehdy jdou ekonomick\u00e9 motivace podnik\u00e1n\u00ed do pozad\u00ed a objev\u00ed se ten hlub\u0161\u00ed smysl: vytvo\u0159it n\u011bco nepochopiteln\u00e9, n\u011bco co v\u016fbec nen\u00ed samoz\u0159ejm\u00e9, n\u011bco magick\u00e9. Pov\u00fd\u0161en\u00ed vztahu klient – firma – zam\u011bstnanec – fanou\u0161ek na n\u011bco vz\u00e1cn\u011bj\u0161\u00ed.<\/p>\n

A po posledn\u00edm ws eventu m\u00e1m dojem, \u017ee se n\u00e1m to v\u0161em zam\u011bstnanc\u016fm, klient\u016fm a na\u0161im fanou\u0161k\u016fm da\u0159\u00ed vytv\u00e1\u0159et. N\u011bco, kde pen\u00edze hraj\u00ed a\u017e sekund\u00e1rn\u00ed roli. Nam\u00edsto toho je zde snaha d\u011blat v \u017eivot\u011b to, co n\u00e1s bav\u00ed a t\u00edm se st\u00e1vat \u0161\u0165astn\u011bj\u0161\u00ed. Pom\u00e1hat si i bez okam\u017eit\u00e9ho n\u00e1roku na odm\u011bnu, sd\u00edlet zku\u0161enosti, inspirovat a motivovat se navz\u00e1jem i kdy\u017e jste firma kter\u00e1 fakturuje a klient kte\u0159\u00ed plat\u00ed.<\/p>\n

\u010cek\u00e1 n\u00e1s velk\u00e1 v\u00fdzva. Posunout to je\u0161t\u011b d\u00e1l a rozv\u00edjet nepochopiteln\u00e9 v\u011bci.<\/p>\n

\n\n\n\n
Michal Truban<\/strong>– CEO at WebSupport.skmail: truban@websupport.sk<\/a>twitter: @michal_truban<\/a><\/td>\n\"Michal<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Ka\u017ed\u00fd podnikatel si n\u011bkdy klade ot\u00e1zku, pro\u010d to v\u0161echno d\u011bl\u00e1. N\u011bkte\u0159\u00ed si ihned \u0159eknou, \u017ee jde o pen\u00edze. Ale ti druz\u00ed i v takov\u00e9 samoz\u0159ejm\u00e9 v\u011bci \u010dastokr\u00e1t pot\u0159ebuj\u00ed naj\u00edt hlub\u0161\u00ed smysl. Pen\u00edze a zisk i kdy\u017e jsou podstatn\u00e9, priorita pro n\u011b nikdy nebyli. A n\u00e1m se na posledn\u00edm Websupport eventu tento smysl poda\u0159ilo naj\u00edt.<\/p>\n","protected":false},"author":23,"featured_media":1614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,3],"tags":[367,183,105,59,19],"class_list":["post-1612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-historie","tag-business","tag-event","tag-konference","tag-podnikani","tag-websupport"],"yoast_head":"\nSmysl podnik\u00e1n\u00ed - Websupport.cz Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.cz\/blog\/2011\/05\/zmysel-podnikania\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smysl podnik\u00e1n\u00ed - Websupport.cz Blog\" \/>\n<meta property=\"og:description\" content=\"Ka\u017ed\u00fd podnikatel si n\u011bkdy klade ot\u00e1zku, pro\u010d to v\u0161echno d\u011bl\u00e1. N\u011bkte\u0159\u00ed si ihned \u0159eknou, \u017ee jde o pen\u00edze. Ale ti druz\u00ed i v takov\u00e9 samoz\u0159ejm\u00e9 v\u011bci \u010dastokr\u00e1t pot\u0159ebuj\u00ed naj\u00edt hlub\u0161\u00ed smysl. Pen\u00edze a zisk i kdy\u017e jsou podstatn\u00e9, priorita pro n\u011b nikdy nebyli. 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N\u00e1\u0161 NBA (No Business Administration) je skvel\u00fdm pr\u00edkladom toho, \u017ee poctiv\u00e9 podnikanie sa d\u00e1 robi\u0165 aj v tenisk\u00e1ch a bez zbyto\u010dn\u00fdch formal\u00edt. Podnikanie je pre neho sp\u00f4sob, ako zlep\u0161ova\u0165 svet okolo seba. Podporuje startupov\u00fa komunitu. 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